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EMARKETER

Canada Ad Spending Benchmarks: 2025

Forecasts and Insights for Total Media, Digital, Search, Display, Retail Media, CTV, and Industry Ad Spending

Report by Paul Briggs  |  Sep 2, 2025
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Table of Contents
Key Developments in Canada Ad Spending
Index of Benchmarks
Media Gallery
About This Report
This is the first installment of our annual “Canada Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.
Topics
Total Media Ad Spending
Digital Ad Spending
Programmatic Ad Spending
Canada
Table of Contents
Key Developments in Canada Ad Spending
Index of Benchmarks
Media Gallery

This is EMARKETER’s inaugural 2025 “Canada Ad Spending Benchmarks.” In each edition of this series, we look at the latest forecasts for total media ad spending and digital ad spending by format, device, and industry. Each deck in this series gives marketers the data they need to benchmark their own spending.

Total Media Ad Spending at a Glance, (billions in total media ad spending in Canada, by medium, format, channel, and device, 2025​)
E-Mail ChartDownload

Click here to view our full forecast for total ad spending in Canada.

Here’s what’s in the full report

1file

Exportable files for easy reading, analysis and sharing.

1chart

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Key Developments in Canada Ad Spending
  1. Index of Benchmarks
  1. Media Gallery

Charts in This Report

Total Media Ad Spending at a Glance, (billions in total media ad spending in Canada, by medium, format, channel, and device, 2025​)

authors

Paul Briggs

Contributors

Bill Fisher
Donte Gibson
Senior Charts Editor
Emma Noyes
Graphic Designer, Data Visualization
Oscar Orozco
Senior Director, Forecasting
Heather Sprung
Senior Editor
Sakina Thanawala
Copy Editor
Matt Torpey
Senior Chart Editor
Paul Verna
VP, Content
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