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How Consumers Perceive GenAI in Media

Consumers Are Getting More Hostile Toward—and More Used to—the AI in Their Media Diets

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About This Report
Consumers are apprehensive about AI's overall impact on society, and are especially pessimistic about its effect on media. But increasing familiarity with the technology is also breeding trust.
Table of Contents

Consumers are apprehensive about AI's overall impact on society, and are especially pessimistic about its effect on media. But increasing familiarity with the technology is also breeding trust.

This deck covers:

  • Consumer attitudes toward AI’s increasing prominence in daily life
  • Comparisons between consumer attitudes about AI in media versus AI in advertising
  • US GenAI user penetration from 2023-2029

authors

Max Willens

Contributors

Jacob Bourne
Analyst
Nikolai Dineros
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Yoram Wurmser
Principal Analyst

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