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EMARKETER

How Consumers Perceive GenAI in Media

Consumers Are Getting More Hostile Toward—and More Used to—the AI in Their Media Diets

Report by Max Willens  |  Sep 2, 2025
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About This Report
Consumers are apprehensive about AI's overall impact on society, and are especially pessimistic about its effect on media. But increasing familiarity with the technology is also breeding trust.
Topics
Artificial Intelligence (AI)
United States
Table of Contents
Media Gallery

Consumers are apprehensive about AI's overall impact on society, and are especially pessimistic about its effect on media. But increasing familiarity with the technology is also breeding trust.

This deck covers:

  • Consumer attitudes toward AI’s increasing prominence in daily life
  • Comparisons between consumer attitudes about AI in media versus AI in advertising
  • US GenAI user penetration from 2023-2029

Here’s what’s in the full report

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Exportable files for easy reading, analysis and sharing.

Table of Contents

  1. Media Gallery

      authors

      Max Willens

      Contributors

      Jacob Bourne
      Analyst
      Nikolai Dineros
      Penelope Lin
      Director, Data Visualization
      Wendy Malloy
      Director, Reports Editor
      Emma Noyes
      Graphic Designer, Data Visualization
      Yoram Wurmser
      Principal Analyst
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