Infopack: South Korea Digital and Consumer Landscape 2025

Mobile, AI, and Entertainment Trends Shaping the Future of Ecommerce

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About This Report
This report analyzes how digital adoption and evolving consumer habits are reshaping South Korea’s retail, media, and payments landscape.

Data exploring South Korea’s mobile-first lifestyles, ecommerce growth, and rapid AI adoption highlights key shifts in retail, social media, gaming, and more.

This deck provides a collection of the most relevant information about:

  • South Korea’s mobile-first consumer behavior and ecommerce growth.
  • The rise of AI, entertainment, and gaming as digital accelerators.
  • Shifting consumer trends across retail, social, and payment platforms.

This deck can help you:

  • Develop commerce strategy, benchmark commerce performance, and determine market sizing (brands and retailers)

authors

Grace Anne Marie Patricio

Contributors

Man-Chung Cheung
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Jennifer Pearson
VP, Research
Monica Peart
Naomi Rebuelta
Copy Editor
Amy Rotondo
Director, US Research
Emman Velasco
Chart Editor
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