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April 13, 2020

How Has the Coronavirus Pandemic Affected US Agencies and Brand Marketers' Advertising Efforts? (% of respondents, March & April 2020)


Respondents were asked "in which of the following ways has the Coronavirus (COVID-19) outbreak impacted your recent or ongoing advertising efforts?"


Data is from the April 2020 Advertiser Perceptions "Coronavirus Effect on Advertising Report: Wave 2." 152 US agencies and brand marketers were surveyed during April 1-4, 2020. Respondents were 100% involved in media brand selection decisions.