Christmas Shopping Purchased Digitally vs. In-Store According to Christmas Buyers in Great Britain, Dec 2019 (% of respondents)
Consumers in Great Britain were asked how much of their Christmas shopping they purchased digitally versus in-store.
Data is from the December 2019 YouGov as cited in company blog. 2,011 internet users ages 18+ in Great Britain were surveyed online during December 17-18, 2019. Data was weighted to be representative of the UK adult population.