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January 10, 2019
How Do US Senior Ad Buyers Expect to Allocate Their Digital Ad Spending? (% of budget, by platform, 2018-2020)
Methodology
Data is from the January 2019 Cowen & Company "Ad Buyer Survey VII: Advertisers More Bullish on 2019 US Ad Spend, Led by Digital Video Ascendancy." Approximately 50 US senior ad buyers from various industries representing nearly $14 billion in ad spending were surveyed during November 27-December 5, 2018.Chart Title
How Do US Senior Ad Buyers Expect to Allocate Their Digital Ad Spending? (% of budget, by platform, 2018-2020)Publication Date
January 10, 2019