January 10, 2019

How Do US Senior Ad Buyers Expect to Allocate Their Digital Ad Spending? (% of budget, by platform, 2018-2020)

Methodology

Data is from the January 2019 Cowen & Company "Ad Buyer Survey VII: Advertisers More Bullish on 2019 US Ad Spend, Led by Digital Video Ascendancy." Approximately 50 US senior ad buyers from various industries representing nearly $14 billion in ad spending were surveyed during November 27-December 5, 2018.