ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Sep 18, 2025

JPMorgan’s data-sharing deal with Plaid legitimizes fee model

Article |
 Sep 18, 2025

It’s time for FIs dust off their TikTok outreach campaigns

Article |
 Sep 18, 2025

Pop Mart doubles its US website audience in 2 months

Article |
 Sep 18, 2025

Nvidia invests $5 billion in Intel, takes 4%–5% stake in struggling chip giant

Article |
 Sep 18, 2025

Amex answers Chase Sapphire salvo with Platinum refresh

Article |
 Sep 18, 2025

Financial soundness and quality products boost customer trust in USAA

Article |
 Sep 18, 2025

What the UBS recession warning means for banks

Article |
 Sep 18, 2025

Samsung turns smart fridges into a new home ad channel

Article |
 Sep 18, 2025

Pharma pours billions into US as UK sees investment exodus

Article |
 Sep 18, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

The Ad Platform: Consolidation Continues as Leading Digital Publishers Gobble Ad Spending

Audio by eMarketer Editors  |  Oct 2, 2019
Download
The Ad Platform: Consolidation Continues as Leading Digital Publishers Gobble Ad Spending
Share
Topics
eMarketer Podcast
United States

eMarketer principal analyst Nicole Perrin hosts a new “Behind the Numbers” show called “The Ad Platform,” a platform to discuss all things advertising. In the first episode, Perrin sits with vice president of forecasting Monica Peart and forecasting analyst Eric Haggstrom to discuss US digital advertisers’ budgets. Consolidation is the name of the game as publishers continue to devote dollars to the duopoly and the new behemoth in town.

How Do US Senior Ad Buyers Expect to Allocate Their Digital Ad Spending? (% of budget, by platform, 2018-2020)
E-Mail ChartDownload

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Spotify or Stitcher.

Create an account for uninterrupted access to select audios.
Create a Free Account