Digital Display Ad Spending
eMarketer's forecasts, data and statistics include estimates for digital display ad spending as compared to other formats (video, rich media, classified, paid search, radio, podcast, social media), by industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media ... and entertainment, retail, telecomm, electronics and computers, and travel), and by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
- How much money is spent on digital display advertising each year?
- What is the global digital display ad spend, and what is it by country?
- How does digital display ad spending compare to other formats?
Reports
Report by Corey McNair Nov 14, 2018
Digital Ad Spending in China 2018
Of the $62.55 billion spent on digital advertising in China this year, at least 80% will go toward mobile formats. This report includes our latest ad spending and time spent with media forecasts for China.
View this ReportForecasts
- Desktop/Laptop Ad Spending
- Digital Ad Spending
- Display Ad Spending
- Google Ad Revenues
- Mobile Ad Spending
- Native Ad Spending
- Alibaba, Worldwide
- Desktop/Laptop Ad Spending, US
- Digital Ad Revenues, by Company, US
- Digital Ad Spending, US
- Digital Ad Spending, Worldwide
- Digital Ad Spending, by Country
- Digital Ad Spending, by Industry, US
- Display Ad Spending, US
- Display Ad Spending, Worldwide
[ 6 more ]
Performance Metrics
Interviews
Marketing in Taiwan: Local Publishers Bolster Data to Battle Facebook and Google Duopoly
Jennifer Tang, CEO of Dentsu Aegis Network Taiwan, discusses the pressure to improve the country's digital advertising industry.
Jennifer Tang
CEO
Dentsu Aegis Network Taiwan
Charts
There are 677 charts about 'Digital Display Ad Spending'
Most Recent Charts
UK Digital Ad Spending, by Format, 2017-2019 (millions of £, % change and % of total)
Primary Performance Metric Used by Companies Worldwide to Evaluate Success of Digital Display Media Spending, Oct 2018 (% of respondents)
Display, Programmatic and Traditional Ad Spending Growth Worldwide, by Region, 2017-2022 (% change)
Digital Ad Spending in Turkey, by Format, H1 2017 & H1 2018 (millions of Turkish lira)
UK Digital Ad Spending, by Format, H1 2018 (billions of £ and % change vs. same period of prior year)
More On: Digital Display Ad Spending
See AlleMarketer Releases Latest US Programmatic Ad Spending Forecast
Oct 12, 2018
More than four of every five digital display ad dollars in the US today goes through programmatic.
US Programmatic Digital Display Ad Spending Growth, by Transaction Method, 2016-2020 (% change)
Oct 01, 2018
US Real-Time Bidding Digital Display Ad Spending Share, by Segment, 2018 & 2020 (% of total)
Oct 01, 2018
