Digital Display Ad Spending

eMarketer's forecasts, data and statistics include estimates for digital display ad spending as compared to other formats (video, rich media, classified, paid search, radio, podcast, social media), by industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media ... and entertainment, retail, telecomm, electronics and computers, and travel), and by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much money is spent on digital display advertising each year?
  • What is the global digital display ad spend, and what is it by country?
  • How does digital display ad spending compare to other formats?

Reports

More On: Digital Display Ad Spending

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US Media and Entertainment Digital Ad Spending 2019

US Media and Entertainment Digital Ad Spending 2019

Jul 25, 2019

Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.

US Automotive Digital Ad Spending 2019

US Automotive Digital Ad Spending 2019

Jul 25, 2019

Automotive digital ad spend is increasing, but growth is decelerating due to larger forces at play.

US Retail Digital Ad Spending 2019

US Retail Digital Ad Spending 2019

Jul 25, 2019

Retail ad budgets continue to grow at a steady pace as retail stalwarts battle disruption from Amazon and other digitally savvy companies.

US Travel Digital Ad Spending 2019

US Travel Digital Ad Spending 2019

Jul 25, 2019

Thanks to rising competition and a strong economy, travel companies are increasing their digital ad budgets.

US Telecom, Computing Products and Consumer Electronics Digital Ad Spending 2019

US Telecom, Computing Products and Consumer Electronics Digital Ad Spending 2019

Jul 25, 2019

Telecom and consumer electronics companies are increasing their digital ad spend as they adjust to rapidly changing technology developments.

US CPG Digital Ad Spending 2019

US CPG Digital Ad Spending 2019

Jul 25, 2019

CPGs are increasing their search budgets, but private-label competition and mergers and acquisitions activity is hampering overall ad spending growth.

US Financial Services Digital Ad Spending 2019

US Financial Services Digital Ad Spending 2019

Jul 25, 2019

Financial services firms are increasing their digital budgets, particularly for mobile, to target young consumers.