Digital Display Ad Spending

eMarketer's forecasts, data and statistics include estimates for digital display ad spending as compared to other formats (video, rich media, classified, paid search, radio, podcast, social media), by industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media ... and entertainment, retail, telecomm, electronics and computers, and travel), and by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much money is spent on digital display advertising each year?
  • What is the global digital display ad spend, and what is it by country?
  • How does digital display ad spending compare to other formats?


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US Programmatic Ad Spending Forecast 2018

Apr 05, 2018

Nearly $47 billion in US digital ad spending will transact programmatically in 2018. By 2020, programmatic will account for 86.2% of digital display ad dollars. What’s driving spend? Read on for eMarketer’s latest US programmatic forecast.