Social Media


Instagram Leads as a Global Platform for Influencer Marketing

Instagram is widely accepted to be the leading platform for most brand-influencer collaborations. But that isn't the case in every country around the world—at least not yet.

Global social network usage is still on the rise around the world, as more and more people become internet users. But what kinds of platforms are attracting new users? In the latest episode of "Behind the Numbers," forecasters Monica Peart and Showmik Podder discuss the changing social landscape.

In the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into data about teens' use of social media. How much time are they spending online? What platforms are they using? How do these young people differ from first-generation social users?

Recent surveys indicate new levels of concern among consumers and a heightened sense of awareness of the privacy risks of social network use. In the latest episode of "Behind the Numbers," we take a look at some of the latest data, and what it means (and doesn't mean) for Facebook.

Many Facebook Users Are Sharing Less Content

A survey of US Facebook users found that nearly half are sharing less content with friends and followers on social media because of privacy concerns.

eMarketer moderates a special webinar presentation, featuring Snapchat, and presented by Brand Networks. The focus is how today’s leading digital marketers are taking advantage of Snapchat’s advertising solutions to create memorable brand experiences, drive product consideration, and deliver conversion.

The Value of Working with Microinfluencers

Laura Brinker, vice president of beauty brand partnerships at Influenster, explains why the influencer market has evolved toward microinfluencers, and why influencer marketing is here to stay.

Influencer Marketing Is Still Influential

In a March survey of marketers and influencers conducted by Activate, 62% of marketers said they're growing their influencer marketing budgets in 2018.

Trust Social Networks with Your Data? Nah. Use Social Anyway? Yep.

Fully 87% of US internet users report having a presence on social media, but some six in 10 don’t believe their personal data is being protected, a new survey finds.

Would You Pay for an Ad-Free Facebook?

With scrutiny of Facebook’s ad practices ramping up following the Cambridge Analytica revelations, the fake news crisis, and the GDPR, the idea of Facebook charging users who don’t want to see ads a monthly subscription fee has been raised as a possible remedy.

Are Brands Shifting Ad Dollars After Cambridge Analytica?

Angela Yang, director of connections at advertising agency T3, explains the impact of the Facebook revelations on marketers' social media budgets.