We examine how the president-elect’s proposed agenda impacts regulators, investments, and banks’ customers.
Fintech leaders expect that relaxed regulations under Trump will benefit them—which means more competition for banks.
BofA held the top ranking in an online banking scorecard, while Truist topped our mobile feature benchmark.
As social media grows more polarized, banks must find where their audience spends time and tailor their marketing to those platforms.
Between the president-elect’s proposed tariffs and stance on climate change, big shifts could challenge their profitability.
Brands aid low-income consumers: Marketers that address these customers’ struggles can build loyalty and boost their reach.
US ad spend on financial media networks (FMNs) will more than double in 2025 and again in 2026. But with just $710 million projected in US ad spend in 2025, per June 2024 EMARKETER forecast, FMN ad spend will be 18 times smaller than retail media network (RMN) ad spend.
Rebranding may be the best option for financial institutions that can’t otherwise shed their outdated perceptions.
Over 80% of ad spending in the US for technology and electronics (87.1%), retail (82.9%), and consumer packaged goods (80.2%) is directed toward digital media, according to EMARKETER’s August 2024 forecast.
Western Union has become the latest financial company to launch a media network, joining the likes of Chase and PayPal. “The biggest advantage [financial media networks] have is just breadth. So, unlike a retail media network, they capture the entire spending history that a customer has,” said our analyst Maria Elm on an episode of our Behind the Numbers podcast.