Brokered deposits at US banks decreased for the fifth consecutive quarter in Q1 2025. This means that banks are reducing their dependence on this generally more expensive funding source in favor of lower-cost options. And targeted marketing efforts helped them achieve this. Banks employ a variety of strategies to attract and retain customers of their lower-cost deposit products such as seamless account opening, free checking accounts, early access to paychecks, and competitive rates.
The news: The NBA held steady at 4,668 brand sponsors between 2023 and 2024, but total sponsorship revenues rose 8% to $1.62 billion, thanks to jersey patch deals, venue launches like the Intuit Dome, and record-breaking player endorsements. The Golden State Warriors alone brought in over $200 million, and rookie Jared McCain set a league record with 30 personal brand deals. Our take: The NBA is deepening its value to advertisers, not just expanding reach. With media rights deals and Amazon integration elevating its commercial footprint, the league is fast becoming one of the most lucrative platforms for modern marketers.
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