The news: The Federal Deposit Insurance Corporation (FDIC) has proposed new rules updating the requirements for displaying the official FDIC sign on digital platforms, per Davis Wright Tremain LLP. The public has until October 20 to provide comments to the FDIC. And financial institutions (FIs)  would be required to comply with the updates starting on January 1, 2027.

What the rules would change: The new proposal aims to simplify bank advertising by:

• Eliminating specific formatting requirements, like color codes and pixel sizes, for the official FDIC sign.
• Clarifying that the digital sign must be shown specifically on the login page and the page where a customer initiates opening a deposit account rather than on all pages where transactions can be made.
• Requiring the digital sign only on the initial ATM screen and on the initial transaction screen for nondeposit products.
• Requiring nondeposit products such as cryptocurrency, mutual funds, and stocks and bonds be labeled as uninsured and that the warning signage is displayed on screens primarily dedicated to those products.

Why this matters: Anything simplifying compliance for FIs can save staff time and budget. And these rules would also require transparency from banking providers, including their nonbank competitors, which could help promote a better understanding of the financial risks among customers.

Ultimately, these changes are a win for FIs and their customers. The current, often-confusing signage can lead to confusion about how customers’ money is protected. By focusing the signage at the most relevant touchpoints—like logging in or opening an account—and requiring clear, consistent warnings for uninsured products, the FDIC is making it easier for consumers to make informed decisions about their money.