Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Banks' growing investments in fossil fuels could risk ties with younger customers

The news: A report released by a coalition of eight global environmental groups found that major banks committed $869 billion to fossil fuel companies in 2024—$162 billion more than in 2023—reversing a previous downward trend, per the Guardian.

The details: Four of the five biggest fossil fuel financiers were US banks. Most of the largest US banks have also retreated from global climate alliances since President Trump won the 2024 election, showing a broader industry shift away from sustainability despite growing climate risks.

The problem: While investing in fossil fuels is a solid source of revenues, it also carries a long-term risk: losing Gen Z’s loyalty. This generation cares much more about financial institutions’ (FIs’) stances and commitments to what they consider moral issues, such as diversity, equity, and inclusion (DEI) and environmental, social, and governance (ESG).

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!