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Artificial Intelligence

Retailers are moving fast to implement AI in their organizations: But CEOs and management are divided on where to focus investment, according to a report provided exclusively to EMARKETER.

On today's podcast episode, we discuss what happened when the first human ever received a brain implant from Neuralink, the other potential benefits of this technology outside of helping people with paralysis, and what the ultimate goal of Neuralink actually is. "In Other News," we talk about what happens now that ChatGPT has a memory and what to make of Gemini's rough start. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

Study reveals genAI’s impact on Google ad placements: SE Rankings demonstrates shopping ads preferentially placed over SGE snippets, altering digital marketing.

Walmart makes a huge acquisition in hopes of taking on Amazon’s retail media dominance, while Amazon keeps churning out generative AI innovations. Plus, Target tries to steal share from Walmart’s prowess on attracting deal-seeking shoppers. Find out who else earned a spot in our Unofficial” Most Interesting Retailers List, a monthly ranking revealed on an episode of the “Behind the Numbers: Reimagining Retail” podcast.

On today's podcast episode, we discuss what comes after the end of search as we know it, what generative AI (genAI) is best at today, who the right partner for Paramount+ is, what Ikea's plans to save the mall entail, the most popular alcoholic drinks in the US, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.

This year has the makings for a major year in advertising, with big events like the Olympics and the presidential election on the calendar. But don’t expect 2024 to follow the same patterns as 2020 or 2016. Following duel strikes and in the midst of streamer consolidation, this year media planners need to be agile aware of changes in consumer sentiment and content. Here are five trends media experts think you should watch.

More than one-third (34%) of Amazon sellers and brands worldwide use AI to write and optimize product listings, according to January 2024 data from Jungle Scout.

Last week, Arc, a web browser from startup The Browser Company, released a new AI-powered feature called pinch-to-summarize, which provides an instant summary of full web pages. That follows Arc’s release of “Arc Search,” a mobile app that will search the internet based on a user’s query and deliver an AI-generated page summarizing the breadth of information it searched. It’s not the only AI tool targeting search. Perplexity is seeing increased attention for its ability to summarize data sets, including searching in Reddit posts or YouTube videos. This month also saw the rebranding of Google’s Bard chatbot to Gemini as the company doubles down on AI search.

2024 is shaping up to be the year of the AI-powered shopping assistant. Just two months in, retailers from Walmart and Amazon to Ikea and Chevron have released a flurry of AI-based updates, hoping to make the shopping experience easier and more relevant.

A Google versus OpenAI search engine showdown is taking shape: A race to develop AI search engines raises questions about whether the tech can shake up the market.

On today's podcast episode, we discuss the main problems folks are facing today when it comes to building creatives, how to overcome them, and what the creative problems of the future might be. "In Other News," we talk about the generative AI (genAI) priorities for marketers this year and what will actually replace cookies. Tune in to the discussion with our analyst Bill Fisher and Aarjav Thakore, senior product manager at StackAdapt.

Over half (57%) of US banking executives are using generative AI to help employees be more productive, according to an October 2023 Google Cloud survey conducted by The Harris Poll.

On today's podcast episode, we discuss which app experiences best transfer over to the new Apple Vision Pro mixed reality headset, whether instant AI-generated videos will be a hit, department stores' path to relevancy, if folks are ready for shoppable media, how marriage is changing in the US, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.

Some 71% of US retail decision-makers have invested in data and AI-enabled content for personalization, according to an August 2023 survey by Coresight Research. As more brands adopt AI to scale tailored content, they’re also confronted with the challenge of protecting—and respecting—their audience’s privacy. Here are three ways—and real-world examples—retailers can implement AI without overstepping customer boundaries.

On today's podcast episode, we discuss what will influence digital ad spending this year, who's the "dark horse" ad player of 2024, and how the CMO role and marketing departments will change. "In Other News," we talk about what to make of Google's latest AI creation called Gemini and some research explaining how often AI chatbots make things up. Tune in to the discussion with our analyst Yory Wurmser.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what AI can do for retail, who the biggest players are, and if hyperpersonalization is something people even want. Then, for "Pop-Up Rankings," we rank four promising examples of AI in retail. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Carina Perkins.

On this podcast episode, we explore the deployment of AI in payments in 2024. First, we discuss the most impactful use cases for AI in payments, such as fraud detection and prevention, false declines and purchase conversion, B2B payments, enhanced customer service, and digital wallets. In our "For Argument’s Sake" segment, we rank these use cases in order of impact and debate our decisions. Join the conversation with host Rob Rubin, our analyst David Morris, and Angela Murphy, PhD, client partner at Persistent Systems.

Marketers are wary of AI-powered creative, but not productivity: Companies’ new features flesh out AI’s value as a professional tool rather than a creative one.

OpenAI's Sora transforms text prompts into quality videos: Marketers get a new tool for dynamic, personalized content creation.

OpenAI to take on Google directly with a search product: Generative AI can enhance search and introduce new problems. Google’s vast search market advantage will be tough to surpass.