Media & Entertainment


Technologies that track and support overall data, customer relationships and social media interactions brought about the best return in stakeholder engagement, according to media and entertainment CEOs.

Americans are spending more time watching digital video on their computers and smartphones, while spending less watching traditional TV. However, according to eMarketer’s latest forecast on time spent with media, traditional TV still captures the lion’s share of Americans’ video-based attention every day, as well as most video ad dollars.

Though US internet users are interested in virtual reality and experiencing different types of content via the technology, February 2016 research found that most users worldwide are not interested in purchasing a VR headset.

Over the past year, digital video viewers in the UK have increasingly turned to YouTube for consuming content via mobile, and they are spending significantly more time perusing videos. eMarketer spoke with Debbie Weinstein, director of brand solutions and innovations for EMEA at Google, about how YouTube works with UK brands to capitalize on these viewing trends.

The TV and video viewing landscape in the UK has changed dramatically in the past 10 years. But even as digital video consumption comes to the fore, certain ingrained habits continue to influence the shape of the market, with traditional TV playing a central role in ushering in digital video services.

Mexico leads Latin America when it comes to pay TV subscriptions, with more than 19 million in Q3 2015. That is nearly one-fourth of all Latin American pay TV subscriptions.

Internet users in Canada are becoming more connected, especially when it comes to video viewing, according to 2015 research.

More than three-quarters of millennials in Canada have binge watched TV in the past year, according to research.

In the UK, listening to the radio is a popular pastime, with digital listening growing in popularity. Driving this uptake is mobile, with over a quarter of adults tuning in via their devices at least monthly.

More than three-quarters of US internet users subscribe to pay TV, according to December 2015 research. Still, many find the services to be too expensive.

Nearly a third of digital gamers in Brazil are ages 16 to 24, while those ages 25 to 34 make up the largest group of gamers in the country at 34.8%. Overall, three in four internet users play video games, and smartphones are the most popular device for playing.

In Q4 2014 the region had 3.3 million pay TV subscriptions, which rose to 3.7 million subscriptions in Q4 2015—a positive change of 13.5%, and reason to believe there is room for market expansion.

Digital cable TV revenues will skyrocket to $5.3 billion in 2021, up from 2016's projected revenue of $3.5 billion.

The digital TV audience in Australia appears to be somewhat mature, according to 2015 research. The gender and age breakdowns of the audience are stable, and penetration is not changing much.

Demand for virtual reality (VR) devices in China remains small for the time being, with the total user base in the country expected to be less than 10 million individuals through 2018. Despite this relatively early stage of adoption, enthusiasm for the potential digital video and gaming applications of VR may help to ramp up interest.

This year, Cadillac unveiled the next chapter of its “Dare Greatly” campaign, with nine inspiring young innovators, including a 19-year-old who developed a prosthetic limb that can be operated with the mind. Uwe Ellinghaus, CMO of Cadillac, spoke with eMarketer about this new initiative, which was unveiled at the 88th Academy Awards.

Both the commercial TV and streaming audiences in Norway are virtually evenly split between male and female TV viewers.

Virtual reality may be in its early stages, but internet users are already interested in experiencing it, according to October 2015 research.

Augmented reality (AR) may provide new opportunities for marketers to tie digital campaigns to physical goods in Japan, research suggests. The vast majority of internet users in the country still have not tried it yet, though.

Pay TV services are not getting more viewers in Argentina this year, but cord-cutting does not appear to be a significant factor in the country either. Research also suggests that more viewing time is going toward pay TV vs. broadcast.