Key stat: 50% of adult US mobile gamers spend between $1 and $50 per year on mobile games, according to an April 2024 CivicScience survey.

Beyond the chart:

• Mobile games will generate $23.44 billion in US in-app purchases in 2024, with $22.50 billion of that coming from virtual goods sales, according to EMARKETER’s forecast.
• In 2024, US mobile game ad revenues will reach $7.77 billion, per our March 2024 forecast. Some 76% of US marketing decision-makers focus on mobile devices for in-game advertising, per the Interactive Advertising Bureau (IAB).
• Mobile gaming is a lucrative market. By 2030, mobile gaming revenues worldwide will total $195 billion, according to GlobalData research.
• 86% of US and UK players engage with mobile games at least once per week, and 53% play daily, per Activision Blizzard Media.

Use this chart:

• Make the case for expanding advertising to include gaming.
• Consider selling branded virtual goods in mobile games
• Personalize in-game advertising based on player spending habits and age.

More like this:

• Kids are more likely than adults to have access to most common consumer devices
• Metaverse market set for rapid growth through 2028, despite setbacks
• US game ad revenues growth slows
• Roblox's new video ads take aim at the lucrative Gen Z market

Methodology: Data is from an April 2024 CivicScience study as cited in company blog. Surveys of US adults ages 18+ were conducted during April 1-10, 2024, with response counts ranging between 503-1,381. Data is weighted according to the US Census.