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EMARKETER

US game ad revenues growth slows

Article by Sara Lebow  |  Jun 10, 2024
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US game ad revenues growth slows
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Topics
Mobile Games
Video Games
United States
Games Across All Devices Will Earn Roughly $1 in Ads for Every $40 in Digital Ad Spending in the US
E-Mail ChartDownload

Key stat: Following nearly 25% growth in 2023, US game ad revenues will total $8.59 billion this year, a growth of 6.7% over 2023, per our March 2024 forecast.

Beyond the chart:

  • US game ad revenues won’t cross the $10 billion mark until 2026, and gaming’s share of digital ad spend is decreasing, as noted in our US In-Game Ad Revenues Forecast 2024 report.
  • Most in-game ad spend goes to mobile, and most of the ads are bought by game developers.
  • Nonetheless, advertisers should pay attention as intrinsic ads, which appear in games themselves, and programmatic ads increase and as e-sports and other forms of gaming video content take off on YouTube and Twitch.

Use this chart:

  • Evaluate gaming ad spend.

More like this:

Note: All numbers are EMARKETER estimates.

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