TikTok's biggest US audience isn't Gen Z: 36.5 million visitors ages 25 to 34 came to the platform in May 2026, compared with 24.5 million ages 18 to 24, according to a May survey from Comscore.
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Become a ClientImproving sentiment and a focus on value suggest the cyclospora outbreak's impact on traffic may prove short-lived.
Insurers can reach SMB customers earlier by offering advice and pricing before shoppers compare providers.
Extensive Spanish-language support can attract underserved customers as digital insurance extends beyond sales.
On today's podcast episode, we discuss the audiences for "spectacle events," including one-off marquee sporting events like UFC 250 and sporting occasion-adjacent events like the NFL Draft. We also explore the best ways to market around these moments and share some interesting examples of how companies are engaging with fans. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Marisa Jones, and Principal Analyst Max Willens. Listen wherever you get your podcasts, or watch on YouTube or Spotify.
Advertisers are underinvesting in channels they believe would pay off because they can't prove the return. That measurement gap is pushing marketers toward the one channel that may have solved it: mobile. Many are now applying mobile marketing measurement methods to their other channels, according to a recent EMARKETER and AppsFlyer study. Nearly six in 10 marketers (58.6%) say their organizations are likely underinvesting in profitable channels because those channels require better measurement, per the May survey. Channels cited by the most marketers as blind spots were social media (named by 50.3%) and connected TV/streaming (47.1%).
Mobile gaming’s ad spend share doesn’t match the opportunity: Consumers feel positively about mobile game ads and are highly attentive.
In H1 2026, most ad spending in the auto and truck parts and accessories sector went to digital channels, while overall investment remained relatively steady month to month. Outlays remained concentrated among a handful of cities and a few advertisers.
On today’s podcast episode, we present our “Unofficial Monthly Retailer Awards” (UMRAs) for July, including awards for “Most Impactful Campaign,” “Best IRL Initiative,” and “Greatest Under-the-Radar Move.” Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, Senior Editor Karen Jacobs, Senior Director of Content Becky Schilling.
53.3% of US digital buyers purchased clothing online in the past 30 days, more than 20 percentage points ahead of the next-closest category, pet products (32.5%), according to a February survey from Bizrate Insights and EMARKETER.