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Become a ClientPNC’s redesigned app, launching in H1 2026, will include “incremental functionality.” The bank hinted at digital direct deposit switching and instant debit card issuance. The new app is a culmination of several years’ worth of work replatforming digital banking. PNC’s aggressive strategy for branch banking includes deploying $2 billion on more than 300 new or renovated branches through 2030 and hiring 2,000 people to support them. When executed well, branch investments should pay off with increased brand awareness and more sales across channels.
Bank of America (BofA) is recommending that clients allocate up to 4% of their portfolios to crypto, a more crypto-forward stance than previously and one that clicks with demographic trends. What seems like a minor change to investment policies further legitimizes crypto as a mainstream asset and will have a long-term positive impact for BofA. Other banks should be prepared to do the same: Crypto as an investment is no longer niche, and institutions that don’t adapt will be left behind.
Canada’s Laurentian Bank agreed to break apart and sell itself after years of lackluster performance. National Bank of Canada will buy Laurentian’s consumer and small business banking portfolios at book value. Laurentian struggled to differentiate itself favorably. And its lack of scale means it hasn’t had the resources to modernize its infrastructure and operations or grow beyond its home market of Quebec. With the breakup of banks, the list of large financial institutions in Canada is shrinking, and the largest are only getting bigger.
WPP, once the top advertising group globally, will be retired from the FTSE 100 after almost 30 years as its market value has fallen dramatically in recent years. Removal from the FTSE 100 and a plummeting market value indicates that WPP’s struggles are deep-rooted and unlikely to vanish in the near future. For advertisers, the current imperative is to rethink partnerships, explore alternatives, and increase diligence.
Google is leaning hard into hyper-personalization as its key advantage in AI, and its secret weapon is decades of user data across Gmail, Maps, Photos, Chrome, YouTube, and Nest, per TechCrunch. Google Search vice president Robby Stein says advice-seeking queries are rising, and subjective questions benefit most from AI that “knows you.” Discovery is shifting from keyword inputs to content-rich multimodal signals, and brands can anticipate this by treating Gemini as one channel in a broader mix.
On today’s podcast episode, we discuss what’s still holding Amazon back in grocery — and what could finally move the needle. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.
Podcast advertisers are shifting toward brand awareness campaigns, which grew from 52% to 56% of total US podcast ad spending between Q3 2024 and Q3 2025, according to a November 2025 report from Magellan AI. Meanwhile, direct response campaigns dropped 4 percentage points to 41%.
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NBC News is introducing an ad-free, subscription-based streaming platform that consolidates its full lineup of content, spanning linear broadcasts, podcasts, live channels from NBC-owned stations, and original exclusive reports, into a single application, per Variety. Multiple platforms appeal to user preferences but cause more difficulties for advertisers who are struggling with an increasingly fragmented TV ecosystem.