TikTok has agreed to a sweeping US restructuring that creates a majority-American–controlled joint venture, fulfilling bipartisan divestment demands and reducing the threat of an outright ban. Oracle, Silver Lake, and MGX will hold 50% ownership, with US-appointed directors overseeing data protection, moderation, and the retraining of TikTok’s recommendation algorithm. ByteDance will retain a minority 19.9% stake and continue managing global operations outside the US. The shift brings long-missing stability for advertisers but also creates operational distance from ByteDance’s global systems, potentially slowing innovation and altering performance patterns. The next year will be a critical recalibration period for brands and creators.

AI discovery is rewriting the rules of B2B marketing—and most CMOs admit they’re not ready. Nearly two-thirds (62%) of B2B tech marketing leaders lack the skills, budget, or strategy to compete with AI-native firms, per a new report by 3Thinkrs. Brands that don’t adapt could disappear from view. CMOs need to focus on staying visible in AI-powered summaries and answers. That means publishing fresher content, showing up in trusted news sources, and telling a consistent story across every channel. It also means learning new metrics that track how often your brand is mentioned by AI, not just humans.