The Trade Desk scrutiny is opening doors, as rivals court buyers after audits—but agency AI ecosystems and walled gardens pose the real threat to DSPs.
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Become a ClientOn today’s podcast episode, we discuss the most interesting moments from ShopTalk, the three types of consumers retailers need to be thinking about, and whether retailers are overestimating or underestimating where AI is actually showing up in the customer journey. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Carina Lamb.
US electronics and software brands grew total media ad spending 22.2% in H1 2025, then slowed sharply to just 3.2% growth in H2, according to a January report from MediaRadar.
AI is moving upstream, showing up earlier in the decision-making process and increasingly shaping what happens next.
Newsom mandates safety disclosures, bias checks, and watermarking, defying Washington’s lighter-touch stance.
Instagram’s upgraded model boosts ROAS with less compute, nudging marketers toward hands-off buying.
Low-cost clicks give marketers insight into Amazon’s rankings, but thin volume and opaque chats curb impact.
US streaming TV advertising is seeing a significant influx of new advertisers and increased budgets. While Hulu maintains its ad revenue lead, a growing number of brands are diversifying their spend across multiple platforms to reach viewers.
Spotify is expanding to visual ads with carousel units and playlist takeovers that aim to prove it can rival YouTube on performance.
42% of brand marketers and 47% of agency marketers in North America cite limited platform integration as their top barrier to personalization, according to an October 2025 survey from StackAdapt and Ascend2.