SiriusXM and iHeartMedia eye scale: Merger talks aim to pool reach and ad heft as radio revenues stall and digital adoption rises.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientSecurity and privacy concerns top the list of infrastructure barriers to agentic commerce adoption at 42.5%, edging out data quality/readiness (40.2%), according to a December 2025 survey from Logicbroker.
"Returns may feel like a cost center for retailers, but if you don't have the right levers in place and you don't treat it like an opportunity to court a customer, you might never get them back," said our analyst Suzy Davidkhanian on a recent episode of “Reimagining Retail.”
On today’s podcast episode, we discuss the three big questions surrounding Netflix right now: Will leaving Warner Bros. Discovery behind be a good long-term move? Can Netflix double its advertising revenue this year? And will the streaming giant be okay after its co-founder Reed Hastings leaves the company? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Analyst Ross Benes and Senior Editor of our Marketing and Advertising Briefing, Daniel Konstantinovic. Listen everywhere, and watch on YouTube, Apple, and Spotify.
Pinterest turns TV into checkout: Pairing with tvScientific links CTV impressions to conversions, giving brands measurable results beyond reach.
LinkedIn becomes a go-to AI source: ChatGPT and Perplexity cite LinkedIn in 11% of answers, turning posts into decision fuel beyond the feed.
Margin warnings mount as shoppers divert dollars to energy and essentials.
Conversions and engagement among AI users drive outsize impact despite limited adoption.
Starling avoids the crowded US retail market, narrowing its focus.
While big banks’ hybrid approach gives them an advantage, smaller, newer competitors can still gain ground.