60% of US senior decision-makers trust independent incrementality testing most among marketing measurement solutions, 20 points ahead of media mix modeling (40%) and nearly double in-platform reporting (37%), according to a January survey from Haus.
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Become a ClientCommerce media is capturing a growing share of advertiser budgets by targeting consumers at a moment traditional channels miss: when they're actively making a purchase. This year, commerce media is expected to reach nearly 21% of digital ad spending and nearly 17.5% of total media spend, according to EMARKETER's April forecast.
Amazon squeezes affiliates: Commission cuts up to 50% and thinner data access rattle publishers already hit by AI search declines.
Discovery tilts toward smaller sellers, tempting retailers to join or risk fading.
By offering cash back beyond fuel, Shell is trying to make its co-brand more like a general purpose card.
It’s trying to frame in-person banking as old-fashioned as big banks grow their footprints.
They’re prioritizing financial health over social experiences.
Spotify debuts podcast badges to fight AI slop: Platforms are turning to patchwork solutions as they struggle to contain the flood.
Snapchat courts creators: A new study touts deeper fan ties and longer ad views, but influencer spending still trails rivals by billions.