72% of US Gen Z consumers trust customer reviews when evaluating brands, the most cited source by a wide margin, according to a February study from We Are Talker.
The world's top companies rely on EMARKETER for today's industry news and data validation to make big picture strategy decisions.
Become a ClientSnap grows revenues faster than users: Sales rise 12% as North America DAUs fall 7% and Snap looks to prove it can sustain growth.
Chatbots rewrite B2B discovery: 71% of buyers use AI for research and 69% switch vendors after chatbot input, rerouting influence from search to LLMs.
On today’s podcast episode, we discuss what in retail is overhyped or underrated, what most brands get wrong about discovery, and the one idea in retail that more companies should be trying to replicate. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Analyst Arielle Feger, and Chief Content Officer at The Lead, Sonal Gandhi.
Consumers are approaching holiday shopping with a sharper focus on value, taking more time to compare options and make deliberate choices, often with the help of AI tools. For brands, this shift changes what will drive results at the tail end of the year.
Partnership could make streaming ads easier to buy and measure as marketers seek more accountability.
AI discovery brings new buyers and higher traffic to merchants.
Flexible credentials and installments can boost the issuer processor despite anticipated slowdowns.
Amazon and Walmart are expected to top 50% of US ecommerce sales as inflation steers shoppers to scale.