Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart

5 fresh takeaways from Groceryshop 2023

Article
Sep 22, 2023

This year’s Groceryshop 2023 event in Las Vegas focused on marrying in-store and digital experiences, the growing retail media wave, and the benefits of personalizing messaging based on each consumer’s motivations, among many other takeaways. All of that comes as US food and beverage retail sales are expected to reach $1.378 trillion this year and surpass $1.578 trillion in 2026, according to our June forecast.

Walmart dominates the grocery market. Can it conquer pet services too?

Walmart dominates the grocery market. Can it conquer pet services too?

Article
Sep 20, 2023

Walmart is opening a pet services center: The move positions the retailer to grab a share of some of the most lucrative areas of the pet industry: health and other services.

Amazon could launch standalone grocery, healthcare subscriptions

Article
Sep 19, 2023

Amazon explores standalone subscriptions as Prime user growth slows: The retailer could roll out separate grocery and healthcare membership services as early as this year.

Walmart, Amazon, Instacart make search enhancements

Article
Sep 18, 2023

Ecommerce success relies on a seamless search strategy. To help consumers find, learn, and buy products more easily, retailers are building out their on-site search capabilities, adding video, incorporating AI, and giving shoppers more tools to find what they are looking for. Here are some of the latest improvements from Walmart, Amazon, and Instacart.

4 retail media takeaways from eBay Ads’ holiday guide

Article
Sep 15, 2023

Retail media ads are an important way to boost marketplace spend, but how brands go about advertising requires strategy. When setting up your retail media approach this holiday season, consider which products sell when, what kinds of ads drive conversions, and the importance of discovery in retail media.

Digital Grocery Platforms Survey 2023

Digital Grocery Platforms Survey 2023

Report
Sep 15, 2023

Walmart has the largest audience of any digital grocery platform. But our survey found that Amazon Fresh customers were more active and willing to try new products.

Temu overtakes Target in unique website visitors, but Amazon remains on top

Temu overtakes Target in unique website visitors, but Amazon remains on top

Article
Sep 15, 2023

Temu overtook Target in US unique website visitors in January, but Walmart and Amazon remain on top (by a wide margin, in Amazon’s case), per Comscore Inc.

CPG Retail Media Networks Perception Benchmark 2023

CPG Retail Media Networks Perception Benchmark 2023

Report
Sep 12, 2023

Here’s how ad buyers ranked the retail media networks of 14 leading CPG-focused retailers—including Ahold Delhaize, Albertsons, Amazon, Costco Wholesale, CVS, Instacart, Kroger, Target, and Walmart—according to the attributes they value most.

What to know about today’s grocery shopper in 5 charts

What to know about today’s grocery shopper in 5 charts

Article
Sep 11, 2023

Price matters to everyone, but ease and convenience play an even bigger role in purchase decisions. Plus, retailers should consider revamping their apps to garner more sales and use their target audience to guide in-store and online strategies.

Cooling inflation is hurting Kroger’s results. But high-margin retail media is a lever it can pull to drive growth.

Cooling inflation is hurting Kroger’s results. But high-margin retail media is a lever it can pull to drive growth.

Article
Sep 08, 2023

Kroger’s sales sag as grocery prices stabilize: That new state of play could drive the grocer to look to high-margin retail media to drive growth.

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US Retail Industry Digital Ad Spending 2023

US Retail Industry Digital Ad Spending 2023

Report
Sep 07, 2023

Retail’s resilience and its outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital advertising market.

Ulta invests in in-store ecommerce fulfillment

Article
Sep 06, 2023

Ulta expands in-store ecommerce fulfillment to 400 locations: Stores fulfilled nearly 40% of the retailer's digital orders.

Walmart battles it out with Amazon for marketplace share

Article
Aug 31, 2023

Walmart expands third-party seller features as it tries to take on Amazon: The retailer is seeing early results from its marketplace initiatives, but its share of the market will remain at just 2.2% this year compared with Amazon’s 72.4%.

Best Buy tempers its outlook for the rest of the year

Article
Aug 29, 2023

Best Buy believes we’ve hit a low point in tech demand: The combination of inflation and shifting spending patterns has made for a tough environment for the consumer electronics retailer.

Instacart’s delivery business slows as it heads toward its long-awaited IPO

Article
Aug 21, 2023

Instacart’s gross transaction volume grew just 5% in the first half: That’s a troubling number that can’t be glossed over by the company’s 30% revenue growth.

How retailers like Walmart, Amazon, and Instacart can harness frequent shoppers to drive digital grocery growth

Article
Aug 17, 2023

Though growth is slowing, digital grocery will continue to fuel overall ecommerce growth in the US. “Growth is no longer driven by new adopters, but heavy digital grocery users,” our analyst Blake Droesch said on a recent “Reimagining Retail” podcast episode. Here’s how retailers like Instacart, Amazon, and Walmart can capitalize on frequent buyers.

Latin America Marketing and Retail Media Trends Survey 2023

Latin America Marketing and Retail Media Trends Survey 2023

Report
Aug 11, 2023

Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers’ and retailers’ go-to-market strategies.

What marketers need to know about mcommerce in 5 charts

What marketers need to know about mcommerce in 5 charts

Article
Aug 04, 2023

As US mcommerce sales approach nearly half of total US online sales, marketers need to adopt mobile-first strategies that improve both the shopping and checkout experience. For those looking to boost adoption for their mobile shopping apps, banner ads are the best deal, though more interactive ad formats could become popular as retailers gamify their apps.

Amazon notched considerable ecommerce gains in Q2 thanks to improvements in fulfillment

Article
Aug 03, 2023

Amazon’s cost-cutting initiatives are beginning to pay off: The company’s North America business returned to profitability in Q2, buoyed by advertising and improvements in fulfillment.

India Ecommerce Forecast 2023

India Ecommerce Forecast 2023

Report
Aug 02, 2023

Ecommerce sales in India, which is soon expected to become the most populous nation, are growing at one of the fastest rates in the world. But brick-and-mortar will still dominate the retail sector for the foreseeable future—we estimate that online sales will account for only 10.0% of total retail by 2027.

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