Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart
Walmart eyes a bigger piece of the restaurant delivery market

Walmart eyes a bigger piece of the restaurant delivery market

Article
Sep 03, 2026

The retailer looks to restaurant delivery to drive consumers to open its app and place orders more frequently.

Retailers lean on tariff refunds to strengthen value perception

Retailers lean on tariff refunds to strengthen value perception

Article
Aug 28, 2026

Burlington, Walmart, Target, and Amazon are using tariff money to fund lower prices.

US Ecommerce 2026

US Ecommerce 2026

Report
Aug 27, 2026

US ecommerce is poised to enter a phase of mature and stable growth, but AI remains a wild card that could significantly alter the trajectory of retail’s online shift.

Stores introduce shoppers to health products that they later buy online

Stores introduce shoppers to health products that they later buy online

Article
Aug 25, 2026

Ecommerce plays a bigger role in purchasing health products than in discovery of them, giving brands an opportunity to convert in-store trial into online demand.

US Digital Ad Spending Benchmarks: Q3 2026​

US Digital Ad Spending Benchmarks: Q3 2026​

Report
Aug 25, 2026

This benchmark covers how ad buyers can calibrate their digital ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.​

US Retail Media Ad Spending Benchmarks: Q3 2026​

US Retail Media Ad Spending Benchmarks: Q3 2026​

Report
Aug 25, 2026

This benchmark covers how ad buyers can calibrate their retail media ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.​

US Search Ad Spending Benchmarks: Q3 2026​

US Search Ad Spending Benchmarks: Q3 2026​

Report
Aug 25, 2026

This benchmark covers how ad buyers can calibrate their search ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.​

US Social Network Ad Spending Benchmarks: Q3 2026​

US Social Network Ad Spending Benchmarks: Q3 2026​

Report
Aug 25, 2026

This benchmark covers how ad buyers can calibrate their social media ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.​

Offsite Retail Media Ad Spending, US

CollectionSnapshot
Aug 24, 2026

Walmart doubles down on fashion as store sales slow

Article
Aug 24, 2026

Its newest private label blends trendy designs with accessible prices in a bid to win discretionary spending.

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Back-to-school shoppers wait longer, spend more selectively

Back-to-school shoppers wait longer, spend more selectively

Article
Aug 21, 2026

Shoppers delayed purchases, compared more, and relied on value to decide what makes the basket.

Live Earnings Report: Retail & Ecommerce Tracker Q2 2026

Live Earnings Report: Retail & Ecommerce Tracker Q2 2026

Report
Aug 21, 2026

Q2 results show how the biggest retailers are managing uncertainty and shifts in consumer spending

Walmart expands first-party data insights to Sam’s Club sellers

Article
Aug 21, 2026

Bringing its analytics platform to Sam’s Club could attract more suppliers and boost high-margin revenue streams.

Why Walmart finally started accepting tap to pay

Article
Aug 21, 2026

Retailers need to beef up co-brand rewards to secure spending made through card-funded digital wallets.

Walmart’s ecommerce strength masks weakness in store sales

Walmart’s ecommerce strength masks weakness in store sales

Article
Aug 20, 2026

Ecommerce drove Q2 growth while pharmacy headwinds and softer store traffic exposed new challenges for its physical business.

Walmart’s retail media strength offsets slowest sales gains in years

Walmart’s retail media strength offsets slowest sales gains in years

Article
Aug 20, 2026

Walmart ads climb 38% as sales cool: Its expanding retail media tools give marketers more options to reach high-intent shoppers beyond Walmart.

AI Visibility Index: Household and Cleaning Products Q3 2026 Insights

AI Visibility Index: Household and Cleaning Products Q3 2026 Insights

Report
Aug 19, 2026

AI recommendations are reshaping how consumers discover household and cleaning products. In this industry’s inaugural report, we track ChatGPT brand visibility in Q3 2026, the sources informing recommendations, and what it takes to stay competitive.

Shoppers still buy through retailers' own AI, not ChatGPT

Shoppers still buy through retailers' own AI, not ChatGPT

Article
Aug 14, 2026

Retailer-native AI assistants will drive 54.1% of US AI-driven retail ecommerce sales in 2026, keeping retailers ahead of general-purpose AI platforms through 2030, according to a July report from EMARKETER.

Exclusive: AI-driven shopping’s next battleground is owning more of the purchase journey

Exclusive: AI-driven shopping’s next battleground is owning more of the purchase journey

Article
Aug 12, 2026

Clean UX and AI recommendations should take precedence to improve the AI shopping journey.

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