Walmart Connect opens up: The company is extending first-party data beyond its DSP, tying off-site buys to in-store sales.

The retailer now offers delivery in 30 minutes or less in select US markets.

The retailer is expanding its hardware assortment and launching its first home-goods brand in five years.

Commerce media is pushing brands to break down internal silos and rethink how they organize teams, allocate budgets, and measure success across an increasingly fragmented ecosystem.

The retailer is relying on its fast-growing ecommerce business to offset rising costs and maintain its value edge.

Walmart’s ad engine revs higher: Revenues jump 37% as digital, in-store, and CTV knit commerce and media into one buy.

Q1 results show how the biggest retailers are managing uncertainty as the Iran war pressures consumer spending

Major brands are racing to optimize their presence in large language models (LLMs), but they're confronting an uncomfortable reality: Traditional measurement frameworks don't work, and executives demanding ROI metrics may be asking the wrong questions.

Search ad spending keeps rising as AI fuels online discovery and people search across more platforms than ever. Despite this, search’s share of digital ad spending is edging downward due to faster growth in other channels.

Global ad spending is accelerating again, despite geopolitical shocks. Digital is tightening its grip, even as traditional media gets a temporary boost from major events. The sources of growth are shifting across regions—and among platforms.

Although the US economy is facing hard financial times due to rising gas prices and other headwinds, consumers expect to up their spending this summer, according to a Spring 2026 survey by Optimove Research.

The brand will make its Walmart debut next month as part of a broader emphasis on big-box retail.

As ecommerce scales, online returns are becoming a permanent margin drag. Fees and tighter policies can shift consumer behavior but put sales and loyalty at risk, forcing retailers to balance cost control with convenience expectations.

Retail media is concentrating as a scaled second tier takes shape and the long tail slips further behind. Growth will persist, but the hierarchy is sharpening, raising the stakes for how networks compete and where advertisers place bets.

As marketers increasingly bet on in-store commerce media and consumers shorten their shopping trips, GSTV argues that brevity is a reason advertisers should bet on convenience stores.

"Marketing is less about persuasion now, it's more about participation," said Justin Breton, head of partnerships, content and emerging experiences at Walmart, at the IAB Connected Commerce Summit last month. "How do you actually get consumers to participate with your brand?"

AI is rewriting the digital shelf. As discovery shrinks to a handful of recommendations, brands are forced to optimize for both humans and machines or risk disappearing early in the purchase journey.

Creator content is shaping how AI answers questions. But content that’s good at engaging audiences isn’t always what AI surfaces. That’s forcing brands to rethink their creator strategies and content formats so they can show up in AI tools.