Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart
Amazon Prime Members and Their Need for (Shipping) Speed

Amazon Prime Members and Their Need for (Shipping) Speed

Article
Apr 29, 2019

Last week, Amazon announced its latest ploy to attract and retain Prime members: An $800 million investment in one-day delivery. This expansion initiative comes when growth among its most lucrative shoppers is waning. We estimate that US Prime user growth will be less than 9% this year, vs. 12.5% in 2018.

Online Shoppers’ Expectations for Visual Merchandising Rise Dramatically

Online Shoppers’ Expectations for Visual Merchandising Rise Dramatically

Article
Apr 10, 2019

According to a January 2019 survey from product experience management platform Salsify, US digital shoppers expect an average of about six images, and three videos when looking at a product on Amazon or another retailer.

Grocery Ecommerce 2019

Grocery Ecommerce 2019

Report
Apr 08, 2019

Grocery is the least penetrated but fastest-growing category in ecommerce today. Traditional brands and retailers need to understand why this channel shift is accelerating and adjust their marketing and selling strategies accordingly.

US Retailers Are Going Big on BOPUS

US Retailers Are Going Big on BOPUS

Article
Apr 08, 2019

Last year, the number of locations offering “buy online, pick up in-store” (BOPUS) nearly doubled among leading US grocery retailers. Walmart (and various third-party partners), Target/Shipt, Kroger/Instacart, Ahold and Albertsons brought their collective number of click-and-collect locations from 2,451 in January 2018 to 5,800 in December 2018, per data from CommonSense Robotics.

Amazon’s New Grocery Chain Shakes Up the Dynamics in Grocery Ecommerce

Amazon’s New Grocery Chain Shakes Up the Dynamics in Grocery Ecommerce

Article
Mar 29, 2019

The online grocery market heats up following the news Amazon is planning to open a new line of grocery stores in locations across the US in 2019.

US Digital Ad Spending 2019

US Digital Ad Spending 2019

Report
Mar 28, 2019

This year will be the first time that digital ad spending will account for more than 50% of the total US ad market. The majority of digital ad investments will still go to Google and Facebook, but Amazon is gaining ground.

How Three Established Ecommerce Industries Stay Relevant

Article
Feb 28, 2019

“Try before you buy,” AR and an improved online experience will breathe new life into established ecommerce categories like apparel and accessories, furniture and home furnishings, and toys and hobbies by the end of our 2023 forecast period.

These Three Industries Have Huge Potential Online

Article
Feb 27, 2019

Food and beverage, personal care and auto parts products have traditionally lagged behind in ecommerce, but when you look more closely, it’s easy to see significant growth potential.

Podcast | Walmart's Secret for Online Success

Podcast | Walmart's Secret for Online Success

Audio
Feb 21, 2019

In the latest episode of "Behind the Numbers," we're looking into Walmart's digital sales and how the brick-and-mortar giant has used its vast physical footprint to win a big chunk of the ecommerce market.

US 2018 Holiday Season Review and 2019 Preview

US 2018 Holiday Season Review and 2019 Preview

Report
Feb 21, 2019

2018 was a banner year for US holiday retail sales across both brick-and-mortar and ecommerce. But with more economic uncertainty ahead, the 2019 holiday season is not shaping up to be quite as strong.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Digital Investments Pay Off for Walmart in Ecommerce Race

Digital Investments Pay Off for Walmart in Ecommerce Race

Article
Feb 14, 2019

Walmart, which overtook Apple last year to become the third-largest US etailer, is widening the gap with Apple. Walmart’s ecommerce sales will grow nearly 33% this year to $27.81 billion.

Is Scan-and-Go the Future of Retail?

Is Scan-and-Go the Future of Retail?

Article
Feb 11, 2019

Cashierless stores, like Amazon Go, have great potential to shake up the brick-and-mortar landscape. According to GPShopper, 48% of US internet users believe scan-and-go technology would make shopping easier. And 43% would rather try scan-and-go than wait in a checkout line.

Walmart's New Campaign Spotlights Digital Grocery Business

Walmart's New Campaign Spotlights Digital Grocery Business

Article
Jan 12, 2019

Walmart is doubling down on its digital grocery efforts with a splashy new campaign promoting Walmart Grocery Pickup, its click-and-collect service.

Will Walmart Overtake Amazon in Digital Grocery Sales?

Will Walmart Overtake Amazon in Digital Grocery Sales?

Article
Jan 02, 2019

The numbers aren't in yet, but Walmart might have overtaken Amazon as the largest digital grocery player in the US.

Four Mobile Payment Trends to Watch for in 2019

Four Mobile Payment Trends to Watch for in 2019

Article
Dec 20, 2018

Mobile payments have been thought to be on the cusp of widespread adoption for several years now. But most consumers have responded to the technology with a noncommittal shrug.

The Future of Retail 2019

The Future of Retail 2019

Report
Dec 05, 2018

Retail is in the midst of a transformation, at both physical stores and online. This report examines 10 trends that will most shape retail in the year ahead.

Walmart Overtakes Apple as No. 3 Online Retailer in US

Walmart Overtakes Apple as No. 3 Online Retailer in US

Article
Nov 15, 2018

Heading into the fiercely competitive holiday shopping season, Walmart is poised to capture an even larger portion of this year’s online retail sales, according to eMarketer's latest retail forecast.

Where Do Former Toys 'R' Us Customers Shop Now?

Where Do Former Toys 'R' Us Customers Shop Now?

Article
Nov 15, 2018

Store closures are the hallmark of the so-called retail apocalypse, but the demise of brick-and-mortar locations might be more apparent to industry watchers. The average consumer doesn't always pay attention—unless a particular store meant something to them.

Amazon Around the World

Amazon Around the World

Report
Nov 13, 2018

Already firmly established in the US ecommerce market, Amazon is ramping up its international efforts. Prime is the primary driver behind its global growth, but the membership program looks very different from country to country.

On-Demand, Analyst Panel Webinar: CPG Insights—The Market Drivers You Need to Know for 2019

Video
Nov 13, 2018

In this special webinar panel of eMarketer analysts you'll learn the market forces changing the ways consumers shop for consumer packaged goods, and the drivers affecting how CPG companies sell to consumers.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or