Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart
OnePay turns its digital wallet into a hub for car finance and commerce

OnePay turns its digital wallet into a hub for car finance and commerce

Article
Sep 08, 2026

Pushing into a novel use case could help it steal share from Google and Apple Wallet.

Pharmacy digital experiences can make or break customer loyalty

Article
Sep 08, 2026

Mail-order pharmacies outperform stores digitally. Better online tools can ease medication access and strengthen retention.

AI Visibility Index: Food and Beverage Q3 2026 Insights

AI Visibility Index: Food and Beverage Q3 2026 Insights

Report
Sep 04, 2026

AI recommendations are reshaping how consumers discover products. In our inaugural report on the food and beverage industry, we track ChatGPT brand visibility in Q3 2026, the sources informing recommendations, and what it takes to stay competitive.

Quick commerce creates a new kind of shopper

Article
Sep 04, 2026

Frequent users make more impulse purchases, plan less, and expect retailers to deliver on demand.

Retail Media's Untapped Social Media Opportunity

Retail Media's Untapped Social Media Opportunity

Report
Sep 03, 2026

Retail media networks (RMNs) have built out social and creator offerings, but advertisers have not widely adopted them. To attract spend, RMNs must prove that their offer of better targeting and measurement outweighs the added cost and complexity.

Walmart eyes a bigger piece of the restaurant delivery market

Walmart eyes a bigger piece of the restaurant delivery market

Article
Sep 03, 2026

The retailer looks to restaurant delivery to drive consumers to open its app and place orders more frequently.

Retailers lean on tariff refunds to strengthen value perception

Retailers lean on tariff refunds to strengthen value perception

Article
Aug 28, 2026

Burlington, Walmart, Target, and Amazon are using tariff money to fund lower prices.

US Ecommerce 2026

US Ecommerce 2026

Report
Aug 27, 2026

US ecommerce is poised to enter a phase of mature and stable growth, but AI remains a wild card that could significantly alter the trajectory of retail’s online shift.

Stores introduce shoppers to health products that they later buy online

Stores introduce shoppers to health products that they later buy online

Article
Aug 25, 2026

Ecommerce plays a bigger role in purchasing health products than in discovery of them, giving brands an opportunity to convert in-store trial into online demand.

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US Digital Ad Spending Benchmarks: Q3 2026​

US Digital Ad Spending Benchmarks: Q3 2026​

Report
Aug 25, 2026

This benchmark covers how ad buyers can calibrate their digital ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.​

US Retail Media Ad Spending Benchmarks: Q3 2026​

US Retail Media Ad Spending Benchmarks: Q3 2026​

Report
Aug 25, 2026

This benchmark covers how ad buyers can calibrate their retail media ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.​

US Search Ad Spending Benchmarks: Q3 2026​

US Search Ad Spending Benchmarks: Q3 2026​

Report
Aug 25, 2026

This benchmark covers how ad buyers can calibrate their search ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.​

US Social Network Ad Spending Benchmarks: Q3 2026​

US Social Network Ad Spending Benchmarks: Q3 2026​

Report
Aug 25, 2026

This benchmark covers how ad buyers can calibrate their social media ad spending and budget allocations against the market, and how publishers and solution providers can assess whether their ad revenues align with industry trends.​

Offsite Retail Media Ad Spending, US

CollectionSnapshot
Aug 24, 2026

Walmart doubles down on fashion as store sales slow

Article
Aug 24, 2026

Its newest private label blends trendy designs with accessible prices in a bid to win discretionary spending.

Back-to-school shoppers wait longer, spend more selectively

Back-to-school shoppers wait longer, spend more selectively

Article
Aug 21, 2026

Shoppers delayed purchases, compared more, and relied on value to decide what makes the basket.

Live Earnings Report: Retail & Ecommerce Tracker Q2 2026

Live Earnings Report: Retail & Ecommerce Tracker Q2 2026

Report
Aug 21, 2026

Q2 results show how the biggest retailers are managing uncertainty and shifts in consumer spending

Walmart expands first-party data insights to Sam’s Club sellers

Article
Aug 21, 2026

Bringing its analytics platform to Sam’s Club could attract more suppliers and boost high-margin revenue streams.

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