The retailer is betting on Levi’s brand heat to lure shoppers, while the denim company expects Target’s reach to support its lifestyle ambitions.

Nearly 25% of US sales are now online, fueled by speed and scale

Walmart’s ad business is entering its scale phase: Growth is moderating, but monetization is broadening across search, display, offsite, and CTV.

The marketplace is pausing plans to force merchants to use its fulfillment services after considerable backlash.

The warehouse club’s pursuit of wealthier shoppers, localized product strategy, and competitive pricing are driving outsize growth.

Estée Lauder sued the retailer over counterfeits, alleging lax oversight.

US grocery ecommerce will continue to grow through 2029, but at a slower pace as the market matures and in-store sales remain dominant. As growth cools, delivery, retailer-owned channels, and a few larger players will lead the gains.

On February 20, eBay’s updated user agreement goes into effect, banning third-party AI agents that autonomously buy for consumers, targeting the emerging “buy-for-me” tools designed to handle discovery, decisioning, and checkout.

Retail is entering a more complex, multichannel era, testing retail media strategies as a result. In this video, Principal Analyst Sarah Marzano examines the structural shifts reshaping how consumers discover and purchase, and what those changes signal for growth.

In 2026, economic uncertainty is quietly reshaping consumer payment behavior, driving shifts across cards, cash, BNPL, and emerging alternatives as households adapt how they manage spending and access liquidity.

US fashion ecommerce is maturing just as AI, social commerce, and resale gain traction. Slower growth and costly returns are raising the stakes, reshaping how consumers discover, decide, and buy.

Amazon’s strong Q4 results were tempered by uncertainty as a $200 billion 2026 spending plan rattled investors.

Brands court affluent consumers with upgrades while discounting to retain price-sensitive buyers, hedging for the next rebound.

Brands from PepsiCo to Ulta are leaning on wellness framing to nudge cautious consumers to spend.

This FAQ examines how shoppable media works, where consumers engage with it, and how marketers should evaluate these emerging formats.

Better-staffed pharmacies could become Walmart’s edge, even as more consumers move online.

Health and wellness is the only category where plans to increase spending outweigh plans to cut back in 2026, according to December 2025 data from CivicScience. That’s why retailers are stepping up their investments in wellness-driven products, services, and in-store experiences, trying to capitalize on consumers’ resolutions well into the new year.

This FAQ addresses what commerce media is, how it differs from retail media, and where growth opportunities exist for advertisers in 2026.

This FAQ examines the current state of drone delivery, why scaling has proven difficult, and what retail strategists should consider before making investment decisions.