US fashion ecommerce is entering a tougher phase as growth slows, value scrutiny intensifies, and returns pressure margins. At the same time, Gen Z behavior, social commerce, resale, and AI are reshaping discovery, fit, and conversion across digital and physical paths.

Key Question: How will shopping for fashion online change as the category reaches ecommerce maturity and AI enters the path to purchase?

Key Stat: Following a slowdown in 2025, ecommerce growth in apparel, footwear, and accessories will rise to 6.5% this year as total sales near $250 billion.

Clients can find the full version of this chart later in the report.