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Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart
China Ecommerce 2019

China Ecommerce 2019

Report
Jun 27, 2019

Growth of retail sales in China is declining, due to economic and geopolitical challenges, and will not overtake the US until 2021. But retail ecommerce has continued to flourish in some surprising ways under these current circumstances.

Global Ecommerce 2019

Global Ecommerce 2019

Report
Jun 27, 2019

The global ecommerce market will rise more than 20% in 2019, despite mounting economic uncertainty and declining consumer spending growth around the world.

Latin America Ecommerce 2019

Latin America Ecommerce 2019

Report
Jun 27, 2019

This report provides a regional and country-by-country analysis for retail ecommerce and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, Chile and Mexico. It also examines emerging trends and key drivers fueling regional market movements.

US Ecommerce 2019

US Ecommerce 2019

Report
Jun 27, 2019

US ecommerce will continue to grow by double digits in 2019 amid a strong economic backdrop that is beginning to moderate compared with prior years.

Amazon's Marketplace Is Growing, but Most of Its Sellers Are Active on eBay, Too

Amazon's Marketplace Is Growing, but Most of Its Sellers Are Active on eBay, Too

Article
Jun 25, 2019

When looking at the largest US ecommerce sites, eBay is a distant second to Amazon. But as third-party sellers become more prominent on Amazon’s marketplace, many want to expand to other platforms, a possible silver lining for eBay.

Q2 2019 Digital Video Trends

Q2 2019 Digital Video Trends

Report
Jun 18, 2019

US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.

Amazon, Walmart and Kroger Lead US Grocery Sales Online—How Do They Do It?

Amazon, Walmart and Kroger Lead US Grocery Sales Online—How Do They Do It?

Article
Jun 17, 2019

US ecommerce grocery is the fastest growing product category online, and this year we estimate that US food and beverage ecommerce sales will grow 23% to $22.63 billion. Buy online, pick up in store (BOPUS) is one of the key drivers of this growth.

More Retail Shopping Apps for Google Play, but New Additions Slow in App Store

More Retail Shopping Apps for Google Play, but New Additions Slow in App Store

Article
May 30, 2019

Thousands of new shopping apps continue to pop up in Apple’s App Store and the Google Play store each year as consumers gear their shopping habits towards mobile. But the increase in competition might be causing smaller retailers and startups to think twice about investing in app development, especially on the iOS marketplace.

Walmart Tops Amazon Growth Across Five CPG Categories

Walmart Tops Amazon Growth Across Five CPG Categories

Article
Apr 30, 2019

One sector seeing major growth is Walmart’s CPG categories. Although trailing Amazon in volume across nearly every category, Walmart’s year-over-year growth is substantial. According to an April 2019 release from marketing analytics platform Jumpshot, Walmart’s 2018 growth outpaced Amazon in five major CPG categories.

Amazon Prime Members and Their Need for (Shipping) Speed

Amazon Prime Members and Their Need for (Shipping) Speed

Article
Apr 29, 2019

Last week, Amazon announced its latest ploy to attract and retain Prime members: An $800 million investment in one-day delivery. This expansion initiative comes when growth among its most lucrative shoppers is waning. We estimate that US Prime user growth will be less than 9% this year, vs. 12.5% in 2018.

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Online Shoppers’ Expectations for Visual Merchandising Rise Dramatically

Online Shoppers’ Expectations for Visual Merchandising Rise Dramatically

Article
Apr 10, 2019

According to a January 2019 survey from product experience management platform Salsify, US digital shoppers expect an average of about six images, and three videos when looking at a product on Amazon or another retailer.

Grocery Ecommerce 2019

Grocery Ecommerce 2019

Report
Apr 08, 2019

Grocery is the least penetrated but fastest-growing category in ecommerce today. Traditional brands and retailers need to understand why this channel shift is accelerating and adjust their marketing and selling strategies accordingly.

US Retailers Are Going Big on BOPUS

US Retailers Are Going Big on BOPUS

Article
Apr 08, 2019

Last year, the number of locations offering “buy online, pick up in-store” (BOPUS) nearly doubled among leading US grocery retailers. Walmart (and various third-party partners), Target/Shipt, Kroger/Instacart, Ahold and Albertsons brought their collective number of click-and-collect locations from 2,451 in January 2018 to 5,800 in December 2018, per data from CommonSense Robotics.

Amazon’s New Grocery Chain Shakes Up the Dynamics in Grocery Ecommerce

Amazon’s New Grocery Chain Shakes Up the Dynamics in Grocery Ecommerce

Article
Mar 29, 2019

The online grocery market heats up following the news Amazon is planning to open a new line of grocery stores in locations across the US in 2019.

US Digital Ad Spending 2019

US Digital Ad Spending 2019

Report
Mar 28, 2019

This year will be the first time that digital ad spending will account for more than 50% of the total US ad market. The majority of digital ad investments will still go to Google and Facebook, but Amazon is gaining ground.

How Three Established Ecommerce Industries Stay Relevant

Article
Feb 28, 2019

“Try before you buy,” AR and an improved online experience will breathe new life into established ecommerce categories like apparel and accessories, furniture and home furnishings, and toys and hobbies by the end of our 2023 forecast period.

These Three Industries Have Huge Potential Online

Article
Feb 27, 2019

Food and beverage, personal care and auto parts products have traditionally lagged behind in ecommerce, but when you look more closely, it’s easy to see significant growth potential.

Podcast | Walmart's Secret for Online Success

Podcast | Walmart's Secret for Online Success

Audio
Feb 21, 2019

In the latest episode of "Behind the Numbers," we're looking into Walmart's digital sales and how the brick-and-mortar giant has used its vast physical footprint to win a big chunk of the ecommerce market.

US 2018 Holiday Season Review and 2019 Preview

US 2018 Holiday Season Review and 2019 Preview

Report
Feb 21, 2019

2018 was a banner year for US holiday retail sales across both brick-and-mortar and ecommerce. But with more economic uncertainty ahead, the 2019 holiday season is not shaping up to be quite as strong.

Digital Investments Pay Off for Walmart in Ecommerce Race

Digital Investments Pay Off for Walmart in Ecommerce Race

Article
Feb 14, 2019

Walmart, which overtook Apple last year to become the third-largest US etailer, is widening the gap with Apple. Walmart’s ecommerce sales will grow nearly 33% this year to $27.81 billion.

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