Spotlight

Canada Food and Grocery Delivery Apps

Growing Usage Creates a New Opportunity for Brand Marketers

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About This Report
Food and grocery delivery has spiked during the pandemic. Apps like SkipTheDishes, Uber Eats, and Instacart have gained new users who turned to delivery out of necessity. For marketers, these apps present a new opportunity to reach consumers with ad products rich in intent and location data.
Table of Contents

Executive Summary

The delivery of food in Canada—prepared meals from restaurants, fast-food fare, groceries, and corner store snacks—has shot up since the beginning of the pandemic. Food ecommerce has traditionally lagged behind other digital retail categories in adoption and sales. Now, with consumers of all ages ordering food via apps, the battle is on in 2022 for supremacy in Canada’s food delivery wars.

Key Question: With massive growth in adoption of food and grocery delivery apps, what’s the opportunity for marketers?

KEY STAT: Usage of food and drink apps in Canada has more than doubled among Android users since Q1 2020, according to App Annie data.

authors

Paul Briggs

Contributors

Blake Droesch
Analyst
Angela Kim
Senior Researcher
Debra Aho Williamson
Principal Analyst
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