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Walmart Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Walmart
Retail Media Ad Spending Forecast H1 2023

Retail Media Ad Spending Forecast H1 2023

Report
Apr 06, 2023

Healthy growth will obscure the upheaval that retail media’s evolution is causing. Retailers racing to think more like publishers—and brands trying to rethink the value of retail media—are feeling some strain.

Qurate looks to appeal to younger consumers via its new Sune app

Article
Apr 04, 2023

QVC and HSN’s parent company makes a play for younger consumers: Qurate’s new Sune mobile app features a personalized video feed to drive product discovery.

US Resale Forecast 2023

US Resale Forecast 2023

Report
Apr 03, 2023

As consumers continue to grapple with inflation and economic uncertainty, our inaugural forecast shows that the US resale market will remain one of the fastest-growing segments in retail.

Walmart gives its digital storefronts a facelift

Article
Apr 03, 2023

Walmart looks to improve its online shopping experience: The retail giant cut down clutter on its revamped website and app to entice shoppers to browse and buy.

Q1 2023 Digital Video Forecasts and Trends

Q1 2023 Digital Video Forecasts and Trends

Report
Mar 31, 2023

Ad-supported video gains viewership, time spent on digital video surpasses TV, and streaming services pivot from audience growth to profitability.

The Daily: Streaming TV's price ceiling, Roblox's new ad rules, and why Walmart+ resonates with affluent consumers

Audio
Mar 31, 2023

On today's episode, we discuss how recent YouTube TV price hikes will affect subscriptions, whether streaming TV actually costs less than cable, and if a sports streaming hub is a viable product. "In Other News," we talk about what Roblox's new ad rules will do to the metaverse and why Walmart+, Walmart's membership program, is resonating with high-income shoppers. Tune in to the discussion with our analyst Daniel Konstantinovic.

Top 15 US Ecommerce Companies Forecast

Top 15 US Ecommerce Companies Forecast

Report
Mar 28, 2023

Smaller retailers are gaining share and reshaping the ecommerce landscape, but will they be able compete with giants like Amazon?

Amazon in Canada 2023

Amazon in Canada 2023

Report
Mar 27, 2023

Amazon can stake a claim as one of Canada’s top mass merchants, even without having physical stores. It has reached this milestone after more than three years of accelerated retail ecommerce in the country.

US ad spend reached its eighth month of decline in February

Article
Mar 27, 2023

US ad spend dropped 8.0% YoY in February, according to a MediaPost analysis of Standard Media Index’s US Ad Market Tracker. That marks eight months of consecutive YoY decline as part of a trend that began in July 2022.

Sam’s Club’s retail media platform adds real-time attribution for online and offline sales

Article
Mar 21, 2023

Sam’s Club rolls out closed-loop attribution: Connecting the dots between ads and cross-channel sales should help advertisers be far more efficient with their retail media ad spending.

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China’s sluggish reopening hindered Pinduoduo owner’s growth

Article
Mar 20, 2023

Pinduoduo owner PDD’s growth slowed in Q4: That reflects a sluggish retail landscape in China, which is why the company aims to diversify its revenue streams.

5 retail media networks worth watching

Article
Mar 17, 2023

Which networks should brands be paying attention to as they refine their retail media strategy? From the king of them all to the ones that are just catching up, here are five retail media networks to keep an eye on this year.

In-Store Retail Media 2023

In-Store Retail Media 2023

Report
Mar 16, 2023

The rise of in-store retail media will prove that the physical store is the next major media channel for brands.

Retail’s Q4 challenges: Discretionary spending pullback, a hurting housing market, and price sensitivity

Article
Mar 16, 2023

Despite the word “recession” hanging in the air, US retailers had an okay Q4 in 2022. But some recurring themes persisted: Shoppers pulled back on discretionary spending, opted against home renovations, and generally avoided high prices. Here’s a look at how those trends affected earnings.

Despite lingering inflation, consumers continued to spend in February

Article
Mar 15, 2023

Retail sales rose 6.4% in the first two months of 2023: While growth slowed in February, consumers continued to spend.

Retailers and restaurants struggle to hire and retain enough workers

Retailers and restaurants struggle to hire and retain enough workers

Article
Mar 10, 2023

The labor market is extremely challenging for retailers and restaurants: Quit rates are on the rise, which is making it difficult for companies seeking to improve the customer experience.

Walmart Connect exec dishes on retail media gains

Article
Mar 10, 2023

This year, we forecast that Walmart’s digital ad revenue growth will outpace Google, Meta, and even Amazon. This success is driven by updates made to Walmart’s retail media platform as well as partnerships to help advertisers activate across channels like social and connected TV. “You know [how they say] crawl, walk, run? We’re getting to that walk/run phase now where our platform is maturing,” said Rich Lehrfeld, senior vice president and general manager at Walmart Connect.

How Walmart aims to boost its margins

Article
Mar 08, 2023

Walmart is taking a page from Amazon: The retailer looks to diversify its revenue streams by growing its ecommerce, retail media, and services businesses.

China hopes revenge spending will be enough to lift its economy in 2023

Article
Mar 07, 2023

China faces a difficult road to recovery: Despite some encouraging signs of recovering consumer demand, falling exports and a property slump could weigh on confidence.

Advertisers favor closed and private ecosystems for access to data and premium inventory

Advertisers favor closed and private ecosystems for access to data and premium inventory

Article
Mar 02, 2023

Ad spending is increasing across all transaction types, but growth rates are higher for programmatic direct and private marketplaces (PMPs).

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