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EMARKETER

US Resale Forecast 2023

Ecommerce Dominates the Growing Market for Secondhand Goods

Report by Sky Canaves  |  Apr 3, 2023
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Table of Contents
Executive Summary
US resale growth will outpace that of overall retail.
Ecommerce resale makes it vastly easier to find and buy used items.
The leaders on the US recommerce scene are two P2P marketplaces.
Resale shoppers care most about saving money.
Shoppers are buying used across categories—even for the holidays.
Retailers are expanding their recommerce offerings to meet consumer demand.
How can brands and retailers make the most of the recommerce revolution?
Sources
Media Gallery
About This Report
As consumers continue to grapple with inflation and economic uncertainty, our inaugural forecast shows that the US resale market will remain one of the fastest-growing segments in retail.
Topics
Ecommerce Sales
Retail Ecommerce Sales
US
Table of Contents
Executive Summary
US resale growth will outpace that of overall retail.
Ecommerce resale makes it vastly easier to find and buy used items.
The leaders on the US recommerce scene are two P2P marketplaces.
Resale shoppers care most about saving money.
Shoppers are buying used across categories—even for the holidays.
Retailers are expanding their recommerce offerings to meet consumer demand.
How can brands and retailers make the most of the recommerce revolution?
Sources
Media Gallery

Executive Summary

Ecommerce resale is one of the fastest-growing segments in retail, accounting for nearly three-quarters of total resale volume. And with the effects of inflation and concerns over sustainability weighing on consumers, secondhand is becoming more and more attractive.

Key Question: What are the key factors driving the growth of resale online?

US Ecommerce Resale Volume, 2022-2026 (billions, % change, and % total resale volume)
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KEY STAT: Digital channels will account for 74.6% of total US resale volume in 2023, and that share will continue to grow slightly through 2026.

Here’s what’s in the full report

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6charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. US resale growth will outpace that of overall retail.
  3. Ecommerce resale makes it vastly easier to find and buy used items.
  4. The leaders on the US recommerce scene are two P2P marketplaces.
  1. Resale shoppers care most about saving money.
  2. Shoppers are buying used across categories—even for the holidays.
  3. Retailers are expanding their recommerce offerings to meet consumer demand.
  4. How can brands and retailers make the most of the recommerce revolution?
  1. Sources
  2. Media Gallery

Charts in This Report

US Ecommerce Resale Volume, 2022-2026 (billions, % change, and % total resale volume)US Total Resale Volume and Growth vs. Retail Sales Growth, 2022-2026 (billions, % change in resale volume, and % change in total retail sales)
US Resale Volume Growth, Ecommerce vs. Non-Ecommerce, 2020-2026 (% change)Digital Platforms US Adult Secondhand Shoppers Have Used to Shop, Oct 2022 (% of respondents)
Reasons for Shopping for Used Goods According to US Adult Secondhand Shoppers, May 2022 (% of respondents)Resale Product Categories US Adults Planned to Purchase as Holiday Gifts, Sep 2022 (% of respondents)

authors

Sky Canaves

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Wendy Louie-Lam
Senior Forecasting Analyst
Amy Rotondo
Director, US Research
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