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EMARKETER

In-Store Retail Media 2023

Why Brands Should Use Physical Stores as the Next Major Media Channel

Report by Andrew Lipsman  |  Mar 16, 2023
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Report
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Table of Contents
Executive Summary
Digitization of the physical store is an emerging media opportunity for brands.
In-store retail media provides high-quality branding experiences.
In-store retail media is gaining brand adoption and still has significant upside.
In-store retail media is the next reach medium.
Physical stores provide incremental brand reach beyond Amazon.
In-store retail media reaches ‘the unreachables.’
In-store retail media is well-suited to non-endemic advertisers.
In-store retail media drives branding and performance.
Which strategies should brands adopt to capitalize on in-store retail media?
Insider Intelligence Interviews
Sources
Media Gallery
About This Report
The rise of in-store retail media will prove that the physical store is the next major media channel for brands.
Topics
Retail Media
United States
Table of Contents
Executive Summary
Digitization of the physical store is an emerging media opportunity for brands.
In-store retail media provides high-quality branding experiences.
In-store retail media is gaining brand adoption and still has significant upside.
In-store retail media is the next reach medium.
Physical stores provide incremental brand reach beyond Amazon.
In-store retail media reaches ‘the unreachables.’
In-store retail media is well-suited to non-endemic advertisers.
In-store retail media drives branding and performance.
Which strategies should brands adopt to capitalize on in-store retail media?
Insider Intelligence Interviews
Sources
Media Gallery

Executive Summary

The digitization of the physical store—one of retail’s next megatrends—will radically transform retailers’ ability to provide dynamic, interactive media experiences at store shelves, end caps, cooler doors, and checkout aisles.

Key Question: How should brands plan and budget for the massive in-store retail media opportunity?

KEY STAT: In-store retail media offers massive audiences that are an average of 70% larger than digital audiences for leading brick-and-mortar retailers, per data from Placer.ai and Comscore Media Metrix Multi-Platform.

Download
Report
Deck
The One-Pager
Share
Table of Contents
Executive Summary
Digitization of the physical store is an emerging media opportunity for brands.
In-store retail media provides high-quality branding experiences.
In-store retail media is gaining brand adoption and still has significant upside.
In-store retail media is the next reach medium.
Physical stores provide incremental brand reach beyond Amazon.
In-store retail media reaches ‘the unreachables.’
In-store retail media is well-suited to non-endemic advertisers.
In-store retail media drives branding and performance.
Which strategies should brands adopt to capitalize on in-store retail media?
Insider Intelligence Interviews
Sources
Media Gallery
About This Report
The rise of in-store retail media will prove that the physical store is the next major media channel for brands.
Topics
Retail Media
United States
Table of Contents
Executive Summary
Digitization of the physical store is an emerging media opportunity for brands.
In-store retail media provides high-quality branding experiences.
In-store retail media is gaining brand adoption and still has significant upside.
In-store retail media is the next reach medium.
Physical stores provide incremental brand reach beyond Amazon.
In-store retail media reaches ‘the unreachables.’
In-store retail media is well-suited to non-endemic advertisers.
In-store retail media drives branding and performance.
Which strategies should brands adopt to capitalize on in-store retail media?
Insider Intelligence Interviews
Sources
Media Gallery

authors

Andrew Lipsman

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Amy Rotondo
Director, US Research
Paul Verna
Principal Analyst
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