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EMARKETER

Amazon in Canada 2023

Our Inaugural Forecast for Amazon Ecommerce Sales Shows the Company’s Dominance

Report by Paul Briggs  |  Mar 27, 2023
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Table of Contents
Executive Summary
Amazon dominates retail ecommerce in Canada.
Amazon’s ecommerce share in Canada ranks No. 2 among the countries we forecast.
Why do Canada’s consumers rely so heavily on Amazon?
Amazon Prime memberships continue to climb.
Even without physical stores, Amazon is Canada’s top mass merchant.
Sources
Media Gallery
About This Report
Amazon can stake a claim as one of Canada’s top mass merchants, even without having physical stores. It has reached this milestone after more than three years of accelerated retail ecommerce in the country.
Topics
Retail Ecommerce Sales
Canada
Table of Contents
Executive Summary
Amazon dominates retail ecommerce in Canada.
Amazon’s ecommerce share in Canada ranks No. 2 among the countries we forecast.
Why do Canada’s consumers rely so heavily on Amazon?
Amazon Prime memberships continue to climb.
Even without physical stores, Amazon is Canada’s top mass merchant.
Sources
Media Gallery

Executive Summary

More than C$4 in C$10 spent on retail ecommerce in Canada will flow through Amazon this year. This competition has forced domestic retailers to build their own online channels—leading to an overall better digital buying market for consumers.

Key Question: How does Amazon’s share of ecommerce in Canada compare with its share in other countries we forecast?

KEY STAT: Amazon will account for 41.5% of retail ecommerce sales in Canada this year.

Here’s what’s in the full report

1file

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2charts

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Table of Contents

  1. Executive Summary
  2. Amazon dominates retail ecommerce in Canada.
  3. Amazon’s ecommerce share in Canada ranks No. 2 among the countries we forecast.
  1. Why do Canada’s consumers rely so heavily on Amazon?
  2. Amazon Prime memberships continue to climb.
  3. Even without physical stores, Amazon is Canada’s top mass merchant.
  1. Sources
  2. Media Gallery

Charts in This Report

Amazon Prime Membership in Canada, 2020-2022 (% of respondents)Leading Apps/Websites Where Adults in Canada Prefer to Shop for Toy Gifts, Oct 2022 (% of respondents)

authors

Paul Briggs

Contributors

Angela Kim
Senior Researcher
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