Amazon in Canada 2023

Our Inaugural Forecast for Amazon Ecommerce Sales Shows the Company’s Dominance

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About This Report
Amazon can stake a claim as one of Canada’s top mass merchants, even without having physical stores. It has reached this milestone after more than three years of accelerated retail ecommerce in the country.
Table of Contents

Executive Summary

More than C$4 in C$10 spent on retail ecommerce in Canada will flow through Amazon this year. This competition has forced domestic retailers to build their own online channels—leading to an overall better digital buying market for consumers.

Key Question: How does Amazon’s share of ecommerce in Canada compare with its share in other countries we forecast?

KEY STAT: Amazon will account for 41.5% of retail ecommerce sales in Canada this year.

authors

Paul Briggs

Contributors

Angela Kim
Senior Researcher
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