Marketers are embracing AI for creative work: Most, though, still ignore its power to drive efficiency and automation.

Marketers are rediscovering OOH’s power for brand-building: In a post-click world, visibility and trust matter more than ever.

TikTok brings DMs directly to livestreams: The update is part of TikTok’s broader livestream push, designed to keep brands and creators around.

Attention measurement is maturing: The hotly sought-after metric is getting industry standards thanks to the IAB and MRC.

Nearly $30 billion in ad spend will skip the ad triopoly: Meta, Google, and Amazon will see pullbacks as advertisers explore other options

NBCU highlights sports, streaming at Upfront event: The presentation outlined NBCU’s plan to offset declining traditional TV revenues.

YouTube introduces creator marketing updates: The changes aim to position YouTube as an influencer marketing hub amid social media uncertainty.

Social platforms vie for attention at NewFronts: Meta, TikTok, and Snap all debuted ad updates designed to remain competitive amid a backdrop of uncertainty.

Pinterest’s Q1 involved strong user and global revenue growth: US monetization, though, could be under pressure moving forward.

After last quarter’s rare miss, The Trade Desk delivers: Strong earnings and UID2 adoption signal confidence for 2025 and beyond.

Brands launch campaigns for Mental Health Awareness Month: From Kenneth Cole to Calm, brands are recognizing the value of mental health messaging.

AppLovin beat Q1 expectations and exited gaming: The company is now all-in on adtech, led by AXON’s rapid growth.

Studio and linear remain a dark cloud for WBD and Paramount: Revenues were down YoY for both companies, but streaming remains a beacon of hope.

Disney’s streaming bundle is driving subscriber gains and lower churn: But fiscal caution and ad headwinds may limit future momentum.

Insights from IAB NewFronts: Streaming and AI innovation are transforming marketing—but in a period of rapid change and economic unrest, adaptation is key.

WPP could rebrand GroupM as WPP Media: The change may benefit WPP, but rebranding alone won’t solve all of its problems.

DOJ continues the push to dismantle Google: The search giant will need to battle regulators to defend its dominance, while advertisers should prepare for fragmentation.

Discord’s platform is built for participation, not passive content: Brands face high standards—and high rewards if they succeed.

Google’s AI Max product promises one-click boost to ad performance: AI integration will allow for advanced query matching, but a Chrome sell-off looms large.

Tariffs make content creation a riskier gig: If brand deals dry up, creators could seek more traditional career paths.