A second federal judge says Google is a monopoly: The ruling, targeting Google’s ad servers and exchange, could rewrite the rules of digital advertising.
Netflix Q1 proves its resilience amid economic volatility: Strong revenue growth is setting the company up to weather uncertainty.
Snap resets its brand story: Grace Kao joins as CMO to lead a creative reinvention, following ad gains and rising interest in immersive media.
Tariffs drive ad pullbacks: Temu and Shein reduce US ad spending ahead of policy shift, signaling fallout across ecommerce and social platforms.
TikTok extends its partnership with MLS: The move is part of a broader trend of brands investing in sports.
UK marketers cut budgets in Q1: Economic pressures and Trump’s trade moves spark shift to performance-focused tactics and short-term gains.
DoubleVerify threatens to sue Check My Ads: The dispute highlights the need for advertisers to remain vigilant when choosing verification partners.
The Big Four data war: Omnicom and Publicis are pulling ahead in AI and productivity tools. How will others respond?
HubSpot’s push for AI data privacy: HubSpot customers handled 90% of inquiries without human intervention while meeting strict privacy regulations.
Meta defends past acquisitions in FTC trial: The case could force Instagram and WhatsApp divestitures, disrupting ad buying and reshaping tech merger norms.
OpenAI is floating a social app: The move would place the company in direct competition with X and Meta, but will require a unique value proposition to pay off.
Global time spent with media is decreasing in 2025, says new report: The change, partly due to economic volatility, will require advertisers to adapt.
Apple rebrands its ad business to ‘Apple Ads’: The shift is part of the company’s ongoing efforts to bolster its ad offerings amid past struggles.
Snap study shows the power of positive ads: Consumers reported higher brand recall when seeing ads that sparked "joy."
Streaming grew in March, but tariffs could threaten the CTV ecosystem: Despite upward trends, the CTV ad market could become stagnant in the year ahead.
Vizio boosts Walmart’s retail media edge: New beta program brings exclusive connected TV inventory under Walmart’s direct control.
An EU tax on Meta could mean higher ad prices: The EU may take retaliatory measures against Trump’s tariffs that could shake up the advertising world.
Sports remains a profitable ad opportunity: Two-thirds of Americans are sports fans and over half have made a purchase based on audio ads.
BeReal launches its US ad business: The platform is looking to capitalize on TikTok’s uncertain future in the US.
Snap doubles down on immersive brand tools: AI Lenses, creator events, and AR vending machines highlight its experiential marketing push.
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