Marketing & advertising briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketing & advertising briefing

Google’s second monopoly ruling will cause digital advertising upheaval

Article
Apr 18, 2025

A second federal judge says Google is a monopoly: The ruling, targeting Google’s ad servers and exchange, could rewrite the rules of digital advertising.

Netflix revenues grow 13% in Q1, showing its resilience against economic uncertainty

Article
Apr 18, 2025

Netflix Q1 proves its resilience amid economic volatility: Strong revenue growth is setting the company up to weather uncertainty.

Snap’s new CMO signals a creative reset as advertiser momentum builds

Article
Apr 18, 2025

Snap resets its brand story: Grace Kao joins as CMO to lead a creative reinvention, following ad gains and rising interest in immersive media.

Social platforms brace for revenue hit as Temu, Shein ad spend drops

Article
Apr 18, 2025

Tariffs drive ad pullbacks: Temu and Shein reduce US ad spending ahead of policy shift, signaling fallout across ecommerce and social platforms.

TikTok extends Major League Soccer partnership as sports interest climbs

TikTok extends Major League Soccer partnership as sports interest climbs

Article
Apr 18, 2025

TikTok extends its partnership with MLS: The move is part of a broader trend of brands investing in sports.

UK marketing budgets fall for first time in 4 years amid economic strain

Article
Apr 18, 2025

UK marketers cut budgets in Q1: Economic pressures and Trump’s trade moves spark shift to performance-focused tactics and short-term gains.

DoubleVerify alleges ‘defamation,’ threatens to sue Check My Ads

DoubleVerify alleges ‘defamation,’ threatens to sue Check My Ads

Article
Apr 17, 2025

DoubleVerify threatens to sue Check My Ads: The dispute highlights the need for advertisers to remain vigilant when choosing verification partners.

Publicis and Omnicom are winning the data wars. What’s WPP’s next move?

Publicis and Omnicom are winning the data wars. What’s WPP’s next move?

Article
Apr 17, 2025

The Big Four data war: Omnicom and Publicis are pulling ahead in AI and productivity tools. How will others respond?

HubSpot’s AI chief highlights the importance of transparency

HubSpot’s AI chief highlights the importance of transparency

Article
Apr 16, 2025

HubSpot’s push for AI data privacy: HubSpot customers handled 90% of inquiries without human intervention while meeting strict privacy regulations.

Instagram and WhatsApp could be spun off if Meta loses its antitrust case

Article
Apr 16, 2025

Meta defends past acquisitions in FTC trial: The case could force Instagram and WhatsApp divestitures, disrupting ad buying and reshaping tech merger norms.

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OpenAI could create a social network to compete with X, Meta

OpenAI could create a social network to compete with X, Meta

Article
Apr 16, 2025

OpenAI is floating a social app: The move would place the company in direct competition with X and Meta, but will require a unique value proposition to pay off.

Worldwide time spent with media is declining for the first time since the Great Recession

Worldwide time spent with media is declining for the first time since the Great Recession

Article
Apr 16, 2025

Global time spent with media is decreasing in 2025, says new report: The change, partly due to economic volatility, will require advertisers to adapt.

Apple rebrands ‘Search Ads’ to ‘Apple Ads’ to boost its value proposition

Article
Apr 15, 2025

Apple rebrands its ad business to ‘Apple Ads’: The shift is part of the company’s ongoing efforts to bolster its ad offerings amid past struggles.

Snapchat bets on joy: How creative, immersive ads are driving better brand lift

Snapchat bets on joy: How creative, immersive ads are driving better brand lift

Article
Apr 15, 2025

Snap study shows the power of positive ads: Consumers reported higher brand recall when seeing ads that sparked "joy."

Streaming beat linear in March, but tariffs could indicate a shifting ad market

Streaming beat linear in March, but tariffs could indicate a shifting ad market

Article
Apr 15, 2025

Streaming grew in March, but tariffs could threaten the CTV ecosystem: Despite upward trends, the CTV ad market could become stagnant in the year ahead.

Walmart brings Vizio CTV inventory to advertisers in retail media push

Article
Apr 15, 2025

Vizio boosts Walmart’s retail media edge: New beta program brings exclusive connected TV inventory under Walmart’s direct control.

Europe may tax Google and Meta amid tariff threats

Europe may tax Google and Meta amid tariff threats

Article
Apr 14, 2025

An EU tax on Meta could mean higher ad prices: The EU may take retaliatory measures against Trump’s tariffs that could shake up the advertising world.

Over half of sports audio listeners have made a purchase based on sports ads

Over half of sports audio listeners have made a purchase based on sports ads

Article
Apr 14, 2025

Sports remains a profitable ad opportunity: Two-thirds of Americans are sports fans and over half have made a purchase based on audio ads.

BeReal brings ads to US after a successful launch in Europe and Japan

BeReal brings ads to US after a successful launch in Europe and Japan

Article
Apr 11, 2025

BeReal launches its US ad business: The platform is looking to capitalize on TikTok’s uncertain future in the US.

Inside Snap’s push for immersion: How AR, AI, and real-world activations are reshaping brand experiences

Article
Apr 11, 2025

Snap doubles down on immersive brand tools: AI Lenses, creator events, and AR vending machines highlight its experiential marketing push.

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