Marketing & advertising briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketing & advertising briefing
Google backs off third-party cookie ban amid regulatory pressure

Google backs off third-party cookie ban amid regulatory pressure

Article
Apr 24, 2025

Google halts plans to remove third-party cookies in Chrome: The move delays a major privacy shift but doesn’t stop the push for user-centric ad models.

Google’s search business proves highly resilient amid a challenging economic environment

Article
Apr 24, 2025

Google’s core businesses remain strong in Q1: Browser scrutiny and AI search shifts could test the foundation of its power

Max takes on Netflix with its own password-sharing monetization strategy

Max takes on Netflix with its own password-sharing monetization strategy

Article
Apr 24, 2025

Max adds new paid sharing feature with profile transfer tools: As inflation rises, Max bets on flexibility over price hikes to reduce churn and increase retention.

Mobileye books big wins while rivals retreat from autonomy

Mobileye books big wins while rivals retreat from autonomy

Article
Apr 24, 2025

Design wins power Mobileye’s bullish stance on autonomy’s future: A robust 83% revenue spike and new deals with Volkswagen and Lyft show Mobileye isn’t just surviving the autonomy winter—it’s positioning itself as its comeback story.

Peacock’s Q1 wins indicate positive road ahead

Article
Apr 24, 2025

Peacock reduced losses, gained subscribers in Q1: The successes indicate that the streaming platform could become more enticing for advertisers.

The New York Times sues Madwell for unpaid advertising services

Article
Apr 24, 2025

Madwell sued by NYT for thousands in unpaid debts: The lawsuit serves as a warning and highlights the need for brands to vet the agencies they work with.

Threads expands ads to global market as it gains ground on X

Article
Apr 24, 2025

Threads makes ads available globally: The Meta platform benefits from steady growth and a safer brand image than X.

20 years of YouTube: What’s next for the king of video?

20 years of YouTube: What’s next for the king of video?

Article
Apr 23, 2025

YouTube’s journey from zoo clip to video empire: A short upload about elephants was the starting domino in the rise of the internet’s most powerful platform.

CTV ad reach is low, but its potential remains high

CTV ad reach is low, but its potential remains high

Article
Apr 23, 2025

CTV ads reach less than 20% of households: The findings indicate that advertisers need a more strategic approach to capitalize on CTV’s massive potential.

LoopMe partners with sustainability leader Cedara to push for carbon neutral future

LoopMe partners with sustainability leader Cedara to push for carbon neutral future

Article
Apr 23, 2025

LoopMe partners with Cedara for a sustainable ad future: The partnership emphasizes the need for sustainable commitments for brands and consumers.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Meta, Apple fined a collective €700 million for violating DMA

Article
Apr 23, 2025

Meta and Apple receive first fines for DMA violation: The landmark decision marks the biggest effort to date to curb the market power of Big Tech.

Australia exempts YouTube from under-16 social media ban—and faces backlash

Article
Apr 22, 2025

Australia will exempt YouTube from its under-16 social media ban: The promise is receiving backlash from Meta and TikTok, and will require brands to adapt.

Updates made to YouTube’s creator offerings amid a battle for influencer marketing dollars

Updates made to YouTube’s creator offerings amid a battle for influencer marketing dollars

Article
Apr 22, 2025

Updates to YouTube’s “Inspiration” tab: The changes will allow videos to be transferred from TikTok are part of YouTube’s push to secure marketing dollars.

YouTube proves virtual influencers are gaining popularity, but hesitance remains

YouTube proves virtual influencers are gaining popularity, but hesitance remains

Article
Apr 22, 2025

YouTube shows virtual influencers are gaining traction: While the technology promises innovation, not all consumers are buying in.

CTV ad spend surges in the US, but economic headwinds remain a concern

Article
Apr 21, 2025

CTV ad spending to grow 16.8% in 2025: While economic uncertainty and an increasingly fragmented ecosystem remain concerns, CTV promises success.

Meta courts retail media dollars with new performance-focused ad features

Article
Apr 21, 2025

Meta enhances its retail media tools: New APIs and ad formats aim to drive in-store and ecommerce sales while offering retailers better attribution data.

Omnicom streamlines influencer marketing under single global brand, Creo

Omnicom streamlines influencer marketing under single global brand, Creo

Article
Apr 21, 2025

Omnicom expands Creo into a global brand: The agency will unify creator strategy across markets, blending AI tools, media partnerships, and performance goals.

Podcast ad revenues will grow consistently despite broader ad pullbacks

Article
Apr 21, 2025

Podcast ad revenues surpassed $2 billion in 2024: As revenues maintain consistent growth, advertisers must tap in to meet audiences where they’re at.

Discord sued for putting its young audience ‘at risk’

Discord sued for putting its young audience ‘at risk’

Article
Apr 18, 2025

Discord facing lawsuit for allegedly harming minors: The case is far from the first time Discord and other platforms have faced similar scrutiny.

Google AI Overviews decrease CTRs by 34.5%, per new study

Google AI Overviews decrease CTRs by 34.5%, per new study

Article
Apr 18, 2025

Google AI Overviews decrease CTRs: A new study bolsters claims that Google controls both the search experience and the advertising ecosystem.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or