The news: YouTube announced new creator collaboration tools at its 2025 NewFronts presentation to better align brands with creators who match their niche.
Among the updates are:
- A new creator partnerships hub, with features like creator search to find creators in a specific niche, sponsored video discovery, and reports for paid and organic linked videos.
- APIs designed to connect brands and creators, allowing eligible influencer agencies and SaaS platforms to unlock insights into creator analytics.
- Partnership ads for Display & Video 360.
- Creator lead-ins that start videos with personalized creator messages through Takeovers.
- An Insights Finder report with information to locate relevant creators and their fans.