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EMARKETER

YouTube enhances its creator offerings at 2025 NewFronts

Article by Marisa Jones  |  May 12, 2025
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YouTube enhances its creator offerings at 2025 NewFronts
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Topics
Influencer Marketing
Digital Video
Digital Advertising
United States
Worldwide

The news: YouTube announced new creator collaboration tools at its 2025 NewFronts presentation to better align brands with creators who match their niche.

Among the updates are:

  • A new creator partnerships hub, with features like creator search to find creators in a specific niche, sponsored video discovery, and reports for paid and organic linked videos.
  • APIs designed to connect brands and creators, allowing eligible influencer agencies and SaaS platforms to unlock insights into creator analytics.
  • Partnership ads for Display & Video 360.
  • Creator lead-ins that start videos with personalized creator messages through Takeovers.
  • An Insights Finder report with information to locate relevant creators and their fans.

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