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EMARKETER

Pinterest beats Q1 expectations, driven by AI and ecommerce tools

Article by Jeremy Goldman  |  May 9, 2025
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Pinterest beats Q1 expectations, driven by AI and ecommerce tools
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Topics
Social Media Ad Spending
Social Commerce
Artificial Intelligence (AI)
United States

The news: Pinterest opened 2025 with better-than-expected earnings, edging past Wall Street forecasts on both revenues and user growth. The visual discovery platform continued to lean into AI-driven experiences and ecommerce tools, helping boost performance outside its traditional strongholds.

By the numbers:

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