Ai Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ai
Microsoft Copilot fails to impress businesses due to high costs and limited results

Microsoft Copilot fails to impress businesses due to high costs and limited results

Article
Oct 09, 2024

Dissatisfied with high prices and lackluster AI features, companies are looking to alternatives like Google’s NotebookLM for better value

OpenAI dodges China-based cyberattack

Article
Oct 09, 2024

The failed breach signals growing cybersecurity threats for US AI firms as geopolitical competition over AI technology heightens.

Ring’s AI search feature could boost subscriptions—if previous privacy concerns are addressed

Ring’s AI search feature could boost subscriptions—if previous privacy concerns are addressed

Article
Oct 09, 2024

While the tool boosts security camera convenience, Amazon must overcome past privacy violations to win customer confidence.

GenAI pilots continue at the biggest finservs: Here’s what they’re up to

Article
Oct 08, 2024

We explore how leading financial services companies are using it to improve efficiency and the customer experience.

The Banking & Payments Show: AI risks to banks

Audio
Oct 08, 2024

In today's episode of The Banking & Payments Show podcast, we will be discussing the potential risks that AI poses to financial institutions. In the 'Headlines' segment, we will examine an article from BBC.com titled "Could AI Trading Bots Transform the World of Investing," which discusses risk-related issues such as AI bots making financial decisions autonomously. In the 'Rankings' segment, we will rank the 5 AI risk categories that financial institutions must address in terms of importance. Join the conversation as host Rob Rubin chats with analysts Jacob Bourne and Grace Broadbent.

Google launches ads in AI Overviews, revolutionizing search advertising

Google launches ads in AI Overviews, revolutionizing search advertising

Article
Oct 07, 2024

Google’s AI Overviews debut advertising space: Pressure to monetize costly AI tech is driving Google to launch ad space in AI Overviews as it works to improve the product.

Banking and tech nonprofit unveils draft framework for genAI adoption

Article
Oct 04, 2024

Though still in draft form, the new framework can help banks navigate the next steps for safely incorporating the technology.

Four in 10 executives cite risk management as a factor behind responsible AI investment

Four in 10 executives cite risk management as a factor behind responsible AI investment

Article
Oct 04, 2024

Some 44% of US executives have invested in responsible AI practices to holistically manage the risks involved with using the technology, according to an August 2024 report by PwC.

4 things for retailers to consider about genAI use cases

Article
Oct 03, 2024

Retailers are experimenting with generative AI (genAI) across various use cases, from personalized marketing to conversational search. But the strategic risks of being an early adopter of genAI versus waiting for established players to set standards remain unclear.

The Daily: What could happen now that California just vetoed a huge AI safety law and what’s next for OpenAI?

Audio
Oct 03, 2024

On today’s podcast episode, we discuss the impact of California not signing a controversial AI bill into law, what to watch for next in terms of state or federal AI rules, and how OpenAI is evolving after some high profile departures and a pivot towards a for-profit business model. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.

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3 use cases showing how generative AI transforms content creation

Article
Oct 02, 2024

Content creation has relied on manual processes—marketers, writers, and designers crafting messages that resonate with audiences. The introduction of generative AI has revolutionized these workflows. Three-quarters (75%) of professionals who use generative AI say the technology saves them between one to 10 hours per week, according to the recent Contentful survey.

Marketers expect AI to improve retail media recommendations

Marketers expect AI to improve retail media recommendations

Article
Oct 02, 2024

55% of US agency and marketing decision-makers expect AI to improve retail media by offering greater insights and recommendations, according to a July 2024 study from Quartile and NewtonX.

Microsoft’s Copilot goes multimodal; genAI software can accelerate AI PC adoption

Article
Oct 02, 2024

The addition of voice and vision interaction pushes Microsoft’s AI assistant to new heights, boosting its competitive edge in the rapidly evolving AI landscape.

Exclusive data: 4 trends in paid search advertising

Article
Oct 01, 2024

Google will fall below a 50% share of the US search advertising market next year for the first time since we started tracking it in 2008, per our forecast. It’s a pivotal time for paid search, with Google’s ad dominance threatened by generative AI, social media, retail media, and lawsuits. Meanwhile, ad-averse consumers are becoming hesitant to click search ads. Here are four trends our exclusive KPI data reveal about Google, retail media, and the future of paid search.

What Harris or Trump wins could mean for US financial institutions

Article
Oct 01, 2024

Banks should plan to adjust their products to meet changing customer needs and sentiment, while considering changing financial regulation.

AI market expected to surge to almost $1 trillion by 2027

AI market expected to surge to almost $1 trillion by 2027

Article
Sep 30, 2024

Soaring GPU and data center demand could inflate costs and delay the benefits of AI expansion.

CMOs and other execs from McDonalds, Mastercard, the NBA, and more discuss AI, personalization, and long-term vision

Article
Sep 30, 2024

The most important objective for a CMO is balancing short- and long-term goals in an environment that’s pushing to demonstrate short-term success, Julie Bowerman, CMO at Kellanova North America, said at the Zeta Live ‘24 conference last week.

In chatbot era, Canadian banking consumers crave human connections

Article
Sep 27, 2024

A panel revealed they’re worried that AI is threatening any human connection with their banks.

The Daily: AI models that can “reason”, the push to invent a new AI device, and the possibility of “Safe SuperIntelligence”

Audio
Sep 26, 2024

On today’s podcast episode, we discuss what to make of former Apple Chief Design Officer Jony Ive working on a new AI device, what an AI model with “reasoning abilities” can actually do, and whether Ilya Sutskever’s new AI startup can create safe superintelligence. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.

3 key announcements from Meta’s Connect event

3 key announcements from Meta’s Connect event

Article
Sep 25, 2024

From voice-activated AI to cutting-edge wearables, Meta's latest updates signal a push to dominate emerging tech markets.

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