Ai Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ai

Can Amazon Maintain Its Ad Revenue Momentum? Is AI Spending a Problem? And More — The 3 Big Questions for Amazon | Behind the Numbers

Audio
Feb 20, 2026

On today’s podcast episode, we discuss the three big questions surrounding Amazon right now: Can it maintain its ad revenue momentum in 2026? Is AI spending a problem? Is it ready for agentic commerce? And more. Join Senior Director of Podcasts and host Marcus Johnson, along with Analysts Marisa Jones and Rachel Wolff. Listen everywhere, and watch on YouTube and Spotify.

Snapchat+ hits 25 million subscribers, signaling a broader shift beyond ads

Article
Feb 19, 2026

Snapchat+ hits 25 million subscribers as its ad growth stalls.

Recruiting shifts from agencies to algorithms as tech platforms move in

Article
Feb 18, 2026

LinkedIn and OpenAI build AI hiring platforms, threatening staffing firms’ 15% to 30% markups.

Why Google, Microsoft, OpenAI, and Anthropic are betting big on India

Why Google, Microsoft, OpenAI, and Anthropic are betting big on India

Article
Feb 18, 2026

Big Tech shifts to India’s scale, talent, and AI-first workforce as Western growth slows and China risk rises.

FAQ on B2B marketing: What's shaping trends, buyers, and expectations in 2026

Article
Feb 15, 2026

US B2B digital ad spending reached just over $20 billion in 2025, per EMARKETER, as brands compete for attention across an increasingly fragmented channel mix.

Personalization is a top priority for marketers, but implementation lags

Personalization is a top priority for marketers, but implementation lags

Article
Feb 13, 2026

Revenue gains from personalization are clear, but siloed data and slow AI rollout keep scale out of reach for brands and agencies.

Travel stocks split as AI reshapes the booking funnel

Article
Feb 13, 2026

AI tools are becoming some travelers’ first stop, reshaping discovery and pressuring search-driven players.

TD Bank aims to make banking more human in its marketing refresh

Article
Feb 11, 2026

TD Bank is pushing the human touch as it spends heavily on technology.

ChatGPT With a Side of Ads: Will AI Chatbots Ruin—or Reinvent—Search Advertising? | Behind the Numbers

Audio
Feb 06, 2026

On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional search ads, and whether there’s an ethical component to advertising during a search conversation compared with the blue-link format. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.

US Fashion Ecommerce 2026

US Fashion Ecommerce 2026

Report
Feb 06, 2026

US fashion ecommerce is maturing just as AI, social commerce, and resale gain traction. Slower growth and costly returns are raising the stakes, reshaping how consumers discover, decide, and buy.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Checkout.com will process Spotify’s subscription payments

Article
Feb 05, 2026

The music giant will benefit from Checkout.com’s AI tools to boost payment efficiency.

Publicis’ Q4 and 2026 growth outpace guidance, but investors question AI payoff

Publicis’ Q4 and 2026 growth outpace guidance, but investors question AI payoff

Article
Feb 04, 2026

Publicis shows strong growth as AI takes center stage, but advertisers should monitor which holdcos prove AI-driven gains across planning, activation, and outcomes.

Fiserv and Toast use AI to enhance POS offerings at NRF

Fiserv and Toast use AI to enhance POS offerings at NRF

Article
Feb 02, 2026

As software standardizes, AI features emerge as key differentiators for survival-focused SMBs.

President Trump’s Second Year: How the Administration Will Impact Media, Advertising, and Technology | Behind the Numbers

Audio
Jan 30, 2026

On today’s podcast episode, we discuss the impact of President Trump’s second year on media, advertising, and technology, including how AI chips are influencing innovation, marketing contingency plans, and the changing role of the CEO. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Content Jeremy Goldman and Senior Analyst Gadjo Sevilla. Listen everywhere, and watch on YouTube and Spotify.

B2B Ecommerce Forecast 2026

B2B Ecommerce Forecast 2026

Report
Jan 29, 2026

US B2B ecommerce continues to expand as it becomes a default buying channel. But slower growth, operational gaps, and marketplace momentum are reshaping where value is created and how sellers compete.

Why data integration will matter more than AI in 2026

Why data integration will matter more than AI in 2026

Article
Jan 29, 2026

In 2026, brands’ revenue gains will come less from AI tools and more from integrating high-quality data that informs decisions.

Meta’s hefty AI investments cause Q4 spending to skyrocket

Article
Jan 28, 2026

Meta's Q4 revenues jumped 24%, but massive AI capex made it one of its costliest quarters.

Meta AI companion crackdown could reshape future ad opportunities

Meta AI companion crackdown could reshape future ad opportunities

Article
Jan 26, 2026

Meta is tightening teen safeguards for its AI companions in a move that could help make future chatbot ads more viable.

Banks highlight savings from AI in latest earnings

Banks highlight savings from AI in latest earnings

Article
Jan 23, 2026

Banks can't hide behind the narrative that AI is new and untested—if they haven't already made significant deployments, they are behind.

PayPal to acquire Cymbio, deepening AI platform ties

PayPal to acquire Cymbio, deepening AI platform ties

Article
Jan 22, 2026

The deal expands PayPal merchants’ reach across agentic platforms, tightening its grip on AI-driven discovery and checkout.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or