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Ai Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ai
Time Spent with Media 2019

Time Spent with Media 2019

Report
May 30, 2019

The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.

UK Time Spent with Media 2019

UK Time Spent with Media 2019

Report
May 30, 2019

UK adults have reached peak media consumption, spending an average of 9 hours, 38 minutes each day with media. Time spent is shifting to digital channels, particularly to smartphones.

US Time Spent with Media 2019

US Time Spent with Media 2019

Report
May 30, 2019

Time spent with media by US adults has nearly stopped growing as the gains in digital usage do little more than offset the declines in time spent with TV and other old media.

A Primer on Automating TV Buying

A Primer on Automating TV Buying

Report
Apr 22, 2019

Putting together the automation requirements for programmatic TV.

Privacy Concerns, Lack of Visuals Still Preventing Smart Speaker Buying

Privacy Concerns, Lack of Visuals Still Preventing Smart Speaker Buying

Article
Apr 22, 2019

Monthly purchases made via smart speakers rose by 5.4% year over year in the US, per January 2019 data from voice tech companies Voicebot and Voicify. However, those who shopped using voice accounted for less than one-fifth of smart speaker users.

Can AI and GDPR Co-Exist?

Article
Feb 20, 2019

Training an artificial intelligence (AI) algorithm requires data—lots of data. But staying GDPR-compliant while acquiring that data can be almost impossible.

Top 10 Tech Trends from CES 2019

Top 10 Tech Trends from CES 2019

Report
Feb 20, 2019

This report provides an overview of the most important technology at CES 2019 and what it means for marketers, now and in the future.

Explain Yourself, AI

Explain Yourself, AI

Article
Feb 01, 2019

As use of AI grows (27% of executives in a PwC study have already implemented AI), so do calls for ways to interpret how AI models make decisions. This has given rise to a new buzzword: explainable AI, which refers to algorithms that make decisions humans can explain. PwC, for example, says it “integrates risk mitigation and ethical concerns into algorithms and data sets from the start.”

Getting Smart About Artificial Intelligence

Getting Smart About Artificial Intelligence

Report
Jan 31, 2019

This report highlights five best practices for marketers and advertisers as they evaluate the use of artificial intelligence and machine learning technologies in their operations.

CES 2019: Same Technology, New Possibilities

CES 2019: Same Technology, New Possibilities

Article
Jan 17, 2019

Last week, more than 188,000 tech enthusiasts descended upon Las Vegas for CES to get a glimpse of the latest and greatest gadgets from around the world. As far as dazzle, the show didn’t disappoint.

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Retailers and Shoppers Are on Totally Different Pages About Tech

Retailers and Shoppers Are on Totally Different Pages About Tech

Article
Jan 15, 2019

Retail executives and consumers in the US, the UK and Australia have widely disparate expectations about artificial intelligence's (AI) and virtual reality's (VR) effects on the retail sector

Enthusiasm Runs High for AI, but Many Are Still on Learning Curve

Enthusiasm Runs High for AI, but Many Are Still on Learning Curve

Article
Jan 11, 2019

Artificial intelligence is no longer just a buzzword, and hefty investments signal that stakeholders are planning to ramp up efforts in 2019.

Will AI Transform Retail?

Will AI Transform Retail?

Article
Jan 08, 2019

Artificial intelligence (AI) is changing the way retailers approach assortment planning, personalization, voice ordering and customer support.

Seven Marketing Tech Trends for 2019

Seven Marketing Tech Trends for 2019

Report
Dec 19, 2018

Half of marketers surveyed by The Relevancy Group worked with a customer data platform vendor in mid-2018. One trend for 2019: The adoption of customer data platforms will continue, along with the focus on customer data.

Successful AI Adoption Requires Clear Strategies

Successful AI Adoption Requires Clear Strategies

Article
Dec 06, 2018

One of the most crucial aspects of setting up artificial intelligence products is making sure that a clear strategy is driving its adoption.

China Retail and Ecommerce 2018

China Retail and Ecommerce 2018

Report
Dec 05, 2018

China’s fast-paced retail ecommerce growth hasn’t spelled doom for physical stores. Rather, brick-and-mortar is undergoing a transformation of its own, underlined by an infusion of technology and the growing integration between online and offline.

Dr. Alexa Will Hear You Now

Dr. Alexa Will Hear You Now

Report
Dec 03, 2018

Voice-activated technology is in the early stages of development, but it has the potential to change the way healthcare brands, providers and patients interact—eventually making the healthcare system more efficient and effective.

How AI Can Empower Ad Personalization

How AI Can Empower Ad Personalization

Article
Nov 12, 2018

Among the capabilities that marketers are not yet deploying, those related to personalization were considered to be one of the most helpful tactics in improving advertising results, according to a study by RevJet and Forrester Consulting.

Alibaba Is Counting on Lazada and New Technologies to Grow Singles' Day

Alibaba Is Counting on Lazada and New Technologies to Grow Singles' Day

Article
Nov 08, 2018

Alibaba's Singles' Day, China's massive ecommerce festival held annually on November 11, has grown to surpass pretty much every other online shopping event in the world.

Untangling the Challenges of Dynamic Creative Optimization

Audio
Nov 05, 2018

In the latest episode of "Behind the Numbers," analysts Nicole Perrin and Lauren Fisher discuss dynamic creative optimization. How many marketers are using DCO, and how sophisticated are their efforts?

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