Ai Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ai
Most US adults still haven’t heard of ChatGPT

Most US adults still haven’t heard of ChatGPT

Article
Feb 09, 2023

As of last month, 54% of US adults were not familiar with ChatGPT at all, according to YouGov. Familiarity increased with education level, with 67% of those with a postgraduate degree having some knowledge about the conversational AI product.

What will be the biggest business impact from generative AI in 2023?

Article
Feb 06, 2023

Search seems like a good bet for disruption—sooner rather than later.

Google misses the mark in Q4, setting up a challenging 2023 for digital advertising

Article
Feb 03, 2023

Can Google coast comfortably through a challenging 2023? The search and advertising giant’s Q4 foreshadows slow growth, revealing cracks in its empire.

ChatGPT and Generative AI

ChatGPT and Generative AI

Report
Feb 02, 2023

ChatGPT proved the power of generative AI. In 2023, even more advanced models will begin to change the way we do business.

Regtech gets a funding boost as investors see the benefits behind AML risk controls and AI

Regtech gets a funding boost as investors see the benefits behind AML risk controls and AI

Article
Jan 27, 2023

Three fintechs that specialize in anti-money laundering controls—including one powered by AI—caught investors’ eyes amid regulatory crackdowns.

Generative AI funding exploded over the past 2 years

Generative AI funding exploded over the past 2 years

Article
Jan 20, 2023

US venture capital funding of generative AI was up 27% year over year in 2022, hitting $1.4 billion, according to PitchBook. That money, however, was spread among fewer deals—78 last year compared with 85 in 2021. Nonetheless, it represents a massive increase from 2020, when funding totaled $200 million.

The Daily: 2023 tech trends—How generative AI will change creative, Web3 offers benefits for loyalty, and more

Audio
Jan 20, 2023

On today's episode, we discuss how generative AI will transform how content and creative teams function across industries, the relationship between Web3 and loyalty, brands focusing on games as a training ground for the metaverse, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser.

Microsoft is latest to jump on the tech layoffs bandwagon

Microsoft is latest to jump on the tech layoffs bandwagon

Article
Jan 19, 2023

Microsoft is the latest to resort to layoffs: The company is reducing its headcount by 5% as it pivots to plug AI into its key products, subscriptions, and cloud services. But AI still has a lot of hurdles to jump.

What to know about AI in SEO, according to a search expert

Article
Jan 19, 2023

AI is “for sure the hottest topic in the SEO space,” said Lily Ray, senior director of SEO and head of organic research at Amsive Digital. “But people are still being a little bit careful because we don't know exactly how Google is going to treat this type of content.” Here’s what marketers need to know.

5 charts on AI’s role in marketing

5 charts on AI’s role in marketing

Article
Jan 17, 2023

AI is already here—creating marketing copy, generating images, even writing an ad for Ryan Reynolds’ company. Here are five charts to help you mull over the advantages of AI. A word of caution: We expect progress to be slow if resources and budgets continue to be tight.

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8 economy-boosting startups to watch in 2023

8 economy-boosting startups to watch in 2023

Article
Dec 28, 2022

Not all startups are feeling the VC funding pinch: Investors are still funding startups, but they’re more selective, gravitating toward tech areas that show promise for enterprises without the risk.

Global instability rocked the tech industry in 2022 and risks loom large for 2023

Global instability rocked the tech industry in 2022 and risks loom large for 2023

Article
Dec 20, 2022

A fragmented world is tech’s undoing: The post-pandemic global landscape is experiencing geopolitical friction that could derail decades of technological progress rooted in collaboration. Tech companies should be worried.

Bank of America adds a human touch to its virtual assistant, Erica

Bank of America adds a human touch to its virtual assistant, Erica

Article
Dec 14, 2022

Bank of America is giving consumers the capability to seamlessly switch between its AI-powered chatbot and a human agent.

5 charts on why advertisers should pay attention to gaming

5 charts on why advertisers should pay attention to gaming

Article
Dec 13, 2022

Microsoft’s attempt to acquire Activision Blizzard in what could essentially create a video game monopoly has many, including the Federal Trade Commission, keeping a close eye on the gaming industry. The $68.7 billion acquisition would give Microsoft a leadership position with franchises like Call of Duty, Candy Crush Saga, World of Warcraft, Diablo, and Overwatch.

7 ways brands, marketers, and retailers will use generative AI like ChatGPT and Lensa in the next few years

Article
Dec 09, 2022

AI chatbot ChatGPT and digital portrait generator Lensa have seen a lot of hype over the last couple of weeks. There’s every chance their buzz is a passing fad. What’s not a passing fad? The use of generative AI in marketing, which will increase significantly over the next few years.

Tech Trends to Watch for 2023

Tech Trends to Watch for 2023

Report
Dec 07, 2022

As the economy continues to roil, brands will look to some of the most hyped technologies—including generative AI, clean rooms, and Web3—to solve real problems.

Spotlight: US Card Payment Fraud Losses Forecast 2022

Spotlight: US Card Payment Fraud Losses Forecast 2022

Report
Dec 06, 2022

US card fraud losses will remain sky-high despite slowing growth as credit cards and card-not-present fraud drive risk for merchants, issuers, and consumers alike—pushing new technology adoption and consumer education strategies to lower risk.

Wells Fargo consolidates on Vantage, an all-in-one AI-powered client portal

Wells Fargo consolidates on Vantage, an all-in-one AI-powered client portal

Article
Dec 06, 2022

The AI-powered client portal combines the bank’s services and products in one place. All eyes will be on the customer transition.

What Meta’s Cicero and bots that code could mean for highly skilled workers

What Meta’s Cicero and bots that code could mean for highly skilled workers

Article
Nov 28, 2022

There’s evidence that automation is coming for our jobs: MIT research shows how automation has reduced workers’ wages over the past 40 years. Expect a future workforce of automation managers.

Big Tech in chaos as layoffs, losses add up

Big Tech in chaos as layoffs, losses add up

Article
Nov 21, 2022

The Great Tech Recession: Tech’s losses accrue with Twitter chaos and Big Tech bleeding money and workers. The industry is losing its connection with the consumers and talent who built it.

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