Biometric technology may soon give marketers the opportunity to learn more about their customers and deliver personalized messaging. While this could be a potential boon for business, it also has major privacy implications.

US advertisers are spending about a third of their nonsocial programmatic display ad dollars on fees this year—aka the “ad tech tax.” Read on to learn more about our inaugural estimates of spending on programmatic fees.

This report features our latest forecasts for US voice assistant users, including those who use voice assistants on smartphones and smart speakers. It also provides an analysis of the trends shaping the market.

The retail ecommerce ecosystem in China is extremely diverse. While Alibaba and JD.com are the clear sales leaders, a handful of other players are holding their own, sometimes by carving out a niche market, be it Suning in consumer electronics or Mogujie in women’s apparel.

How are personlization strategies being executed? Is there difference between relevance and personalization? How does AI fit in? We ponder these questions with eMarketer principal analyst Nicole Perrin.

For many brands, language barriers and cultural differences present major impediments to cross-border marketing. Now, artificial intelligence (AI) technology is helping marketers connect more effectively with global and local audiences.

The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.

UK adults have reached peak media consumption, spending an average of 9 hours, 38 minutes each day with media. Time spent is shifting to digital channels, particularly to smartphones.

Time spent with media by US adults has nearly stopped growing as the gains in digital usage do little more than offset the declines in time spent with TV and other old media.

Putting together the automation requirements for programmatic TV.

Monthly purchases made via smart speakers rose by 5.4% year over year in the US, per January 2019 data from voice tech companies Voicebot and Voicify. However, those who shopped using voice accounted for less than one-fifth of smart speaker users.

Training an artificial intelligence (AI) algorithm requires data—lots of data. But staying GDPR-compliant while acquiring that data can be almost impossible.

This report provides an overview of the most important technology at CES 2019 and what it means for marketers, now and in the future.

As use of AI grows (27% of executives in a PwC study have already implemented AI), so do calls for ways to interpret how AI models make decisions. This has given rise to a new buzzword: explainable AI, which refers to algorithms that make decisions humans can explain. PwC, for example, says it “integrates risk mitigation and ethical concerns into algorithms and data sets from the start.”

This report highlights five best practices for marketers and advertisers as they evaluate the use of artificial intelligence and machine learning technologies in their operations.

Last week, more than 188,000 tech enthusiasts descended upon Las Vegas for CES to get a glimpse of the latest and greatest gadgets from around the world. As far as dazzle, the show didn’t disappoint.

Retail executives and consumers in the US, the UK and Australia have widely disparate expectations about artificial intelligence's (AI) and virtual reality's (VR) effects on the retail sector

Artificial intelligence is no longer just a buzzword, and hefty investments signal that stakeholders are planning to ramp up efforts in 2019.

Artificial intelligence (AI) is changing the way retailers approach assortment planning, personalization, voice ordering and customer support.

Half of marketers surveyed by The Relevancy Group worked with a customer data platform vendor in mid-2018. One trend for 2019: The adoption of customer data platforms will continue, along with the focus on customer data.