On today’s podcast episode, we discuss whether “ChatGPT with Ads” will scare users away, the effectiveness of chatbot ads versus traditional search ads, and whether there’s an ethical component to advertising during a search conversation compared with the blue-link format. Join Senior Director of Podcasts and host Marcus Johnson, along with Principal Analyst Nate Elliot and Analyst Marisa Jones. Listen everywhere, and watch on YouTube and Spotify.

US fashion ecommerce is maturing just as AI, social commerce, and resale gain traction. Slower growth and costly returns are raising the stakes, reshaping how consumers discover, decide, and buy.

The music giant will benefit from Checkout.com’s AI tools to boost payment efficiency.

Publicis shows strong growth as AI takes center stage, but advertisers should monitor which holdcos prove AI-driven gains across planning, activation, and outcomes.

As software standardizes, AI features emerge as key differentiators for survival-focused SMBs.

On today’s podcast episode, we discuss the impact of President Trump’s second year on media, advertising, and technology, including how AI chips are influencing innovation, marketing contingency plans, and the changing role of the CEO. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Content Jeremy Goldman and Senior Analyst Gadjo Sevilla. Listen everywhere, and watch on YouTube and Spotify.

US B2B ecommerce continues to expand as it becomes a default buying channel. But slower growth, operational gaps, and marketplace momentum are reshaping where value is created and how sellers compete.

In 2026, brands’ revenue gains will come less from AI tools and more from integrating high-quality data that informs decisions.

Meta's Q4 revenues jumped 24%, but massive AI capex made it one of its costliest quarters.

Meta is tightening teen safeguards for its AI companions in a move that could help make future chatbot ads more viable.

Banks can't hide behind the narrative that AI is new and untested—if they haven't already made significant deployments, they are behind.

The deal expands PayPal merchants’ reach across agentic platforms, tightening its grip on AI-driven discovery and checkout.

Apple Card, tech spending, and mobile banking are highlights.

Gmail is getting its own agentic AI, signaling that email marketing could undergo a major shift if users bite on the feature.

Omnicom’s IPG deal reshapes agency power dynamics, causing CMOs to eye independent agencies and new talent.

Spotify outlines how AI, automation, and immersive experiences will reshape how brands connect with consumers in 2026.

Our analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how the digital shelf for ecommerce will adapt to speak to AI audiences and how retailers will counter AI’s rise by connecting with customers IRL. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.