AI will be an efficiency driver, while capturing young premium users is a top priority.

These humongous lending projects are clogging up banks’ balance sheets and driving up risk levels.

Doctors guide consumers’ clinical health decisions, but AI and influencers more often steer daily health habits.

They see stablecoin rails as the future, with added services like marketing lifting revenues

Google posts its second $100 billion quarter thanks to AI: The advertising leader is proving that the tech can drive revenues to offset heavy spending.

WPP’s reset begins: Q1 met expectations, but revenues slid as its Elevate28 turnaround plan targets stability now and profitability by 2028.

The insurtech's new workflow can absorb more volume without adding headcount.

It’s a common approach in health insurance, rare in P&C, that shows where pet insurance is heading.

Banks whose employees aren’t up-to-speed risk falling even further behind.

Insurers can’t depend on AI companies’ guardrails.

Data-rich insights from FMNs give advertisers purchase attribution over intent—and new ad venues give media networks a chance to showcase their utility.

AI-driven digital growth supports profitability and efficient scaling in a constrained environment.

In today’s podcast episode, we discuss whether AI slop is becoming a problem on YouTube, the ways AI is helping—and hindering—brand safety efforts for advertisers, and what marketers can do about AI’s influence on how their ads appear. Join Senior Director of Podcasts and host Marcus Johnson, along with Analyst Jacob Bourne and Principal Analyst Bill Fisher. Listen anywhere, or watch on YouTube or Spotify.

With AI models like Mythos on the horizon, are they doing enough to defend against emerging risks?

Banks need to redesign how they participate in the homebuying process.

They start health condition and treatment queries via search engines most often, but rely on journals to verify information, revealing a gap between use and credibility.

The ecommerce playbook is changing as AI disruptors reshape the path to purchase. In this video, Principal Analyst Sky Canaves explores how discovery, decision-making, and loyalty are evolving—and what retailers and brands must do to stay competitive.

Instagram’s upgraded model boosts ROAS with less compute, nudging marketers toward hands-off buying.

The Trade Desk scrutiny is opening doors, as rivals court buyers after audits—but agency AI ecosystems and walled gardens pose the real threat to DSPs.