Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.

Google’s executive chairman Eric Schmidt tweeted last fall that Canada “quadrupled down” on AI with a smart mix of four key elements: government, universities, large companies and startups.

Canada’s AI scene is hot and centers around a few key cities that are home to universities, startups and large enterprises determined to change digital marketing for the better.

Hossein Rahnama, founder and CEO of fintech AI firm Flybits, explains the benefits and challenges of virtual assistants for brands in Canada.

While augmented reality is still in the early adoption phase, usage is growing quickly. Recent hardware and software advancements—and backing from big tech companies—are spurring advertisers and marketers to create engaging new experiences for their customers.

Advertisers and artists believe that artificial intelligence will boost their output over the next two years.

Loyalty programs are a natural way to collect first-party data, but they suffer from low activity due to consumer dissatisfaction. We examine can be done to deliver rewards to customers and the marketers running the programs.

As consumers turn to voice assistants for a growing list of everyday activities, marketers are exploring ways to add value to these interactions and boost brand engagement.

Rapid adoption of digital assistants, smart speakers and other voice-controlled devices is changing the face of human-machine interaction. This report examines the state of the market for these technologies and what’s likely to happen next.