Ai Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ai

The sound-on era: 3 trends shaping advertising in 2026

Article
Mar 31, 2026

In a crowded digital environment, 80% of advertisers say audio delivers higher audience attention and less distraction, according to new Spotify research. As trust and focus become harder to capture, audio is emerging as a more reliable way to reach listeners.

ChatGPT Users, Worldwide

CollectionSnapshot
Mar 30, 2026

Generative AI Users by Function, US

CollectionSnapshot
Mar 30, 2026

Generative AI Users by Platform, US

CollectionSnapshot
Mar 30, 2026

Black and Hispanic consumers are more likely to use AI for mental health

Article
Mar 27, 2026

As Black and Hispanic consumers seek mental and broader care guidance via AI, culturally sound content becomes key for brands.

Publicis’ new business wins leave rivals behind in 2025

Publicis’ new business wins leave rivals behind in 2025

Article
Mar 24, 2026

Publicis dominated 2025 new business with $10 billion in wins and slim losses, widening the gap as competitors like WPP stumbled.

Coinbase angles to power Cloudflare’s agentic commerce stablecoin

Coinbase angles to power Cloudflare’s agentic commerce stablecoin

Article
Mar 20, 2026

As Coinbase’s main business lags, stablecoins and agentic commerce offer an alternate revenue stream.

Mapping the AI-driven customer journey

Video
Mar 20, 2026

As AI transforms how consumers search, discover, and shop, brands are rethinking how they show up across LLMs and digital touchpoints. Justin Garvin of Rise, a Quad agency, joins EMARKETER’s Sky Canaves to discuss the shift from organic to paid AI opportunities, the importance of trust, and how to build a smarter, more connected strategy.

Maven leans into agentic AI for women’s health

Article
Mar 19, 2026

Maven Clinic’s agentic AI service meets rising demand by women for more personalized tools and raises the bar for brands in AI-assisted healthcare.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Canva’s Magic Layers reframes the AI creative workflow

Article
Mar 11, 2026

Canva’s Magic Layers makes AI images tweakable, the onus is on brands to refine outputs and set copyright guardrails.

Bilt keeps bungling credit card transition

Bilt keeps bungling credit card transition

Article
Mar 10, 2026

With core card functions and customer experience broken, Bilt users feel outrage.

Visa debuts new acquiring API enhancement

Article
Mar 10, 2026

Intelligent Authorization streamlines acquirers’ processing for a new era of commerce.

ChatGPT and Criteo push into performance advertising in first pitch deck

Article
Mar 06, 2026

Criteo bets on ChatGPT commerce in a pitch deck as its new ad pilot promises fast setup and measurable AI traffic.

AI agent from TransUnion joins financial data query trend

Article
Mar 05, 2026

Querying vast troves of financial data is getting easier.

US Holiday 2025 Recap and 2026 Preview

US Holiday 2025 Recap and 2026 Preview

Report
Mar 05, 2026

To capture a share of limited holiday gains, retailers and brands must zero in on pockets of opportunity across mobile commerce, social platforms, and consumer adoption of AI for shopping.

ChatGPT finds its first adtech partner in Criteo

Article
Mar 03, 2026

OpenAI is adding Criteo to its US ad pilot, seeking credibility and demand despite steep CPMs and thin proof.

Sezzle clocks impressive growth, bets on phone offers for super app strategy

Article
Feb 26, 2026

To maintain growth, Sezzle looks to phone plan, subscriptions for stickiness.

64% of US teens now use AI chatbots, reshaping expectations for brands

64% of US teens now use AI chatbots, reshaping expectations for brands

Article
Feb 25, 2026

64% use them, normalizing instant, personalized answers that brands must soon match to stay relevant.

Retail’s reset: What’s next?

Article
Feb 24, 2026

AI-driven discovery, shifting grocery ecosystems, and creator influence are reshaping retail fast. Heidi Waldusky of Quad joins EMARKETER’s Suzy Davidkhanian to discuss the trends redefining the path to purchase and how brands can prepare for what’s next.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or