In a crowded digital environment, 80% of advertisers say audio delivers higher audience attention and less distraction, according to new Spotify research. As trust and focus become harder to capture, audio is emerging as a more reliable way to reach listeners.
As Black and Hispanic consumers seek mental and broader care guidance via AI, culturally sound content becomes key for brands.
Publicis dominated 2025 new business with $10 billion in wins and slim losses, widening the gap as competitors like WPP stumbled.
As Coinbase’s main business lags, stablecoins and agentic commerce offer an alternate revenue stream.
As AI transforms how consumers search, discover, and shop, brands are rethinking how they show up across LLMs and digital touchpoints. Justin Garvin of Rise, a Quad agency, joins EMARKETER’s Sky Canaves to discuss the shift from organic to paid AI opportunities, the importance of trust, and how to build a smarter, more connected strategy.
Maven Clinic’s agentic AI service meets rising demand by women for more personalized tools and raises the bar for brands in AI-assisted healthcare.
Canva’s Magic Layers makes AI images tweakable, the onus is on brands to refine outputs and set copyright guardrails.
With core card functions and customer experience broken, Bilt users feel outrage.
Intelligent Authorization streamlines acquirers’ processing for a new era of commerce.
Criteo bets on ChatGPT commerce in a pitch deck as its new ad pilot promises fast setup and measurable AI traffic.
Querying vast troves of financial data is getting easier.
To capture a share of limited holiday gains, retailers and brands must zero in on pockets of opportunity across mobile commerce, social platforms, and consumer adoption of AI for shopping.
OpenAI is adding Criteo to its US ad pilot, seeking credibility and demand despite steep CPMs and thin proof.
To maintain growth, Sezzle looks to phone plan, subscriptions for stickiness.
64% use them, normalizing instant, personalized answers that brands must soon match to stay relevant.
AI-driven discovery, shifting grocery ecosystems, and creator influence are reshaping retail fast. Heidi Waldusky of Quad joins EMARKETER’s Suzy Davidkhanian to discuss the trends redefining the path to purchase and how brands can prepare for what’s next.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.