Apple Card, tech spending, and mobile banking are highlights.

Gmail is getting its own agentic AI, signaling that email marketing could undergo a major shift if users bite on the feature.

Omnicom’s IPG deal reshapes agency power dynamics, causing CMOs to eye independent agencies and new talent.

Spotify outlines how AI, automation, and immersive experiences will reshape how brands connect with consumers in 2026.

Our analysts (or “bakers”) will compete in a Great British Bake Off–style episode, discussing how the digital shelf for ecommerce will adapt to speak to AI audiences and how retailers will counter AI’s rise by connecting with customers IRL. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Principal Analyst Sky Canaves, and Senior Analyst Blake Droesch.

US holiday shopping remained strong, Fiserv pursued agentic commerce, and Zoomex launched a crypto-backed credit card.

40% of marketers worldwide are using AI for social media management, the top reported use case, according to a September 2025 survey from MiQ and Censuswide.

Agencies that don’t make AI skills a core part of employee training risk being sidelined in the age of AI.

From TikTok to pharma sites, women’s go-to channels shift by life stage—and marketers need to follow.

In a year marked by platform volatility, AI acceleration, tariff shocks, and shifting consumer behavior, marketers searched for clarity across EMARKETER’s most-read topics. The top 10 themes reflect where advertiser attention truly moved in 2025. These trends captured the forces reshaping performance, discovery, and measurement: AI-driven optimization, creator-centric social ecosystems, commerce-led advertising, and CTV’s rise as the new premium video default. Together, they tell the story of a market recalibrating around efficiency, accountability, and cultural relevance as marketers prepared their 2026 strategies.

In today’s episode, we explore consumers’ use of agentic AI in their financial lives, and the development of stablecoin payment rails becoming “bank grade” in 2026. Join the discussion with host and Head of Business Development Rob Rubin, and Senior Analysts Grace Broadbent and Myra Thomas.

The most impactful ads of 2025 stirred debate and dollars: From Sydney Sweeney to Katseye to Coca-Cola.

On today's podcast episode, we give out our '2025 Retail Awards' for the 'Must-Visit Store of the Year', 'Glow-Up of the Year', 'AI Power Move', 'Collab of the Year', and 'Campaign of the Year'. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, Senior Analyst Blake Droesch, and Analysts Arielle Feger and Rachel Wolff.

The insurance industry has been an early mover on AI adoption, outpacing all industries but one among those studied in a BCG survey. But progress has stalled at the pilot stage: the majority of insurers (67%) are testing genAI programs, while only 7% have scaled them. Insurers should modernize their data architecture and tie their technology investments to business outcomes. Opportunities abound, from claims automation to embedded distribution.