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Ai Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ai
Apple’s AI delay wipes out $96 billion in market value

Apple’s AI delay wipes out $96 billion in market value

Article
Sep 16, 2024

With AI delays and sluggish preorders, the iPhone 16 launch is testing investor patience and could signal trouble ahead for the tech giant.

The new era of peer-to-peer resale: How major brands are entering the secondhand marketplace

Article
Sep 13, 2024

Major retailers like IKEA, Walmart, and ThredUp are launching peer-to-peer resale marketplaces, aiming to capture a slice of the booming secondhand market. This trend comes as US marketplace ecommerce sales are projected to surpass $500 billion next year, according to our forecast.

4 factors supercharging ad spend the rest of 2024

Article
Sep 12, 2024

Consumers may be concerned about the economy, but the outlook is good for ad spend in the final months of 2024. The share of advertisers concerned about a slowing US economy dropped 11 percentage points (from 49% to 38%) between November 2023 and August 2024, according to the Interactive Advertising Bureau (IAB). Retail media’s popularity, an influx of value-based messaging, high political ad spend, and connected TV (CTV) monetization will boost the ad industry the rest of 2024.

OpenAI’s Strawberry takes the next big leap in genAI by integrating reasoning

OpenAI’s Strawberry takes the next big leap in genAI by integrating reasoning

Article
Sep 11, 2024

OpenAI bets on smarter but slower answers to outpace its rivals in the crowded AI market

Ad industry lost another 1,200 jobs in August, but there’s no need for panic

Ad industry lost another 1,200 jobs in August, but there’s no need for panic

Article
Sep 10, 2024

Sustained ad industry job losses don't signal a crisis: Sector employment is still about 100,000 jobs stronger than in April 2020.

Perplexity will launch ads in Q4, but marketers may be hesitant to invest

Perplexity will launch ads in Q4, but marketers may be hesitant to invest

Article
Sep 09, 2024

Generative AI search engine Perplexity said it will launch ads in Q4, but the platform will need to win over advertisers and convince them their search ad spend will go further than it does on Google.

The Daily: Why the California AI bill matters so much, what AI rules are missing, and more

Audio
Sep 09, 2024

On today's podcast episode, we discuss whether AI is more like cars or Google search, what's missing from the new AI bill, and what these new rules mean for the rest of the country. Tune into the discussion with host Marcus Johnson, and analysts Jacob Bourne and Grace Harmon.

Google, Samsung, Qualcomm join forces for smart glasses

Article
Sep 06, 2024

Google, Samsung, and Qualcomm aim for mass appeal with AI smart glasses: Streamlined genAI eyewear offers a stylish alternative to clunky headsets and expensive standalone devices.

The Daily: What AI should (and shouldn’t) be allowed to do in healthcare

Audio
Sep 05, 2024

On today's podcast episode, we discuss how physicians are thinking about AI, the specific problems in healthcare that AI is trying to solve, and what it should never be used for in the space. Tune in to the discussion with host Marcus Johnson and analyst Rajiv Leventhal.

CMO tenure shrinks as role expands: How AI is helping marketing leaders adapt

Article
Sep 03, 2024

Top US advertisers have seen their CMOs’ tenures shrink from nearly four years to three years over the past decade, according to April 2024 Spencer Stuart research. This decline stems from increased public scrutiny, pressure to drive revenue growth, and an ever-expanding set of responsibilities.

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In-Store Digital Payment and Checkout Trends

In-Store Digital Payment and Checkout Trends

Report
Sep 03, 2024

Digital technologies are reshaping customers' in-store payment experience. Here’s what payment providers must know about in-store payment digitization trends.​

Mass Affluent Consumer Banking

Mass Affluent Consumer Banking

Report
Aug 30, 2024

Mass affluent consumers are a $177.2 trillion global market that banks have struggled to serve. Now emerging technologies are finally enabling them to capture this lucrative demographic.

What the ad industry should learn from Klarna’s AI labor cuts

What the ad industry should learn from Klarna’s AI labor cuts

Article
Aug 29, 2024

Is AI replacing jobs? Klarna says yes: The company plans to cut 1,800 more jobs after a year of aggressive cost-cutting.

Open banking and AI will drive transformation in personal finance management tools

Article
Aug 26, 2024

Two factors are converging to drive improvements in PFM tool functions and make them a bigger factor in customer satisfaction and retention.

The Weekly Listen: Venu Sports (the Disney, Fox, and Warner venture) gets blocked, how to sell folks on AI, and more

Audio
Aug 23, 2024

On today's podcast episode, we discuss what happens next now that sports-focused streaming service Venu Sports has been blocked, how to get customers onboard with your AI-infused products and services, how the streaming bundle is changing, the US considering a breakup of Google to address its search monopoly, the most sort after plane seats, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.

5 shifts to get you ready for the hottest holiday season ever | Sponsored Content

Article
Aug 22, 2024

The 2024 holiday season is forecasted to top $1.353 trillion, according to EMARKETER. To thrive in this high-stakes period, businesses must embrace opportunities like AI-driven personalization, seamless payment options, and the longer gift-buying season.

The Daily: AI—Are investments paying off, how is it overrated, and are we approaching a bubble?

Audio
Aug 22, 2024

In today's episode, we discuss when big tech's AI investments will pay off, the many ways AI is overrated, and how likely it is that we are heading towards an AI bubble. Tune into the discussion with host Marcus Johnson, and analysts Grace Harmon and Gadjo Sevilla.

US Social Network Ad Spending Benchmarks: Q3 2024​

US Social Network Ad Spending Benchmarks: Q3 2024​

Report
Aug 16, 2024

This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

B2B Video Marketing in 2024

B2B Video Marketing in 2024

Report
Aug 13, 2024

Video marketing is essential for B2B success. From short-form social media videos to AI-driven content, this report explores strategies, platforms, and innovations shaping B2B video marketing in 2024.

China leads genAI use in select countries with US close behind

China leads genAI use in select countries with US close behind

Article
Aug 09, 2024

Key stat: 56% of internet users in China have used generative AI (genAI) compared with 46.3% of internet users in the US, according to February 2024 data from the Ministry of Internal Affairs and Communications (MIC) - Japan.

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