Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Ai Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ai
Taboola hopes to attract SMBs with its AI ad chatbot Abby

Taboola hopes to attract SMBs with its AI ad chatbot Abby

Article
Oct 18, 2024

The race to attract small advertisers with AI is on: Taboola is the latest ad tech firm to target small businesses in an effort to grow the ad spend pool.

Top 100 brands lose $200 billion in brand value, says Interbrand

Top 100 brands lose $200 billion in brand value, says Interbrand

Article
Oct 18, 2024

Apple remains the top brand around: But the tech giant saw its first decline in 20 years as competitors embrace AI more seamlessly.

The Daily: Who is actually using GenAI, what they’re using it for, and Nobel physics and chemistry prizes go to AI pioneers

Audio
Oct 17, 2024

On today’s podcast episode, we discuss what GenAI platforms people will be using next year, the main ways people are using the technology, and what to make of AI researchers who were just awarded the Nobel prizes in physics and chemistry. Join host Marcus Johnson, along with analysts Jacob Bourne and Grace Harmon, for the conversation.

Amazon’s AI Creative Studio enables audio ads for merchants

Amazon’s AI Creative Studio enables audio ads for merchants

Article
Oct 16, 2024

Amazon’s AI ad tool adds audio to its repertoire: Amazon merchants can plug their product pages into the tool to create 30 second audio spots.

Anthropic raises the bar on AI safety with sweeping, proactive policy updates

Anthropic raises the bar on AI safety with sweeping, proactive policy updates

Article
Oct 16, 2024

The startup’s updated safety policy focuses on managing risks as its AI models grow stronger, catering to clients needing transparency and security in AI solutions.

Generative AI for Advertising and Media Strategy

Generative AI for Advertising and Media Strategy

Report
Oct 15, 2024

CMOs and brand strategists are using generative AI-powered tools to enhance their advertising and media strategies. Marketing teams can harness this technology in six key ways to drive results.

Microsoft ad execs reveal how advertisers can prepare for the future of genAI in search

Article
Oct 15, 2024

“The promise of a way better consumer experience is here. The promise of real personalization is here,” said Kya Sainsbury-Carter, corporate vice president of Microsoft Advertising.

The Daily: The companies that are shaping the future of AI and what happens when your digital bank goes down

Audio
Oct 15, 2024

In today’s podcast episode, we dive into how Apple Intelligence will move the AI usage needle and discuss which companies are poised to shape the future of artificial intelligence. "In Other News", we cover Bank of America’s recent outage and the risks associated with digital banking. Join host Marcus Johnson and analysts Jacob Bourne and Gadjo Sevilla for the conversation.

Reddit is leaning further into contextual ad targeting

Reddit is leaning further into contextual ad targeting

Article
Oct 14, 2024

Contextual targeting gives Reddit an edge: The platform is expanding a feature that let advertisers buy space in highly specific comment sections.

The Weekly Listen: What AI will be capable of in 2030, a new way to search by filming video, and more

Audio
Oct 11, 2024

On today's podcast episode, we discuss the different futures AI could usher in, what Amazon’s store strategy should be, if searching with video will catch on, the impact of instant AI video generators, how many Americans drive an electric car, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

The promise and pitfalls of OpenAI's new reasoning model

Article
Oct 11, 2024

OpenAI has released o1-preview, its first AI model with reasoning abilities, giving marketers a glimpse of what the next evolution of AI tools could offer.

How Zendesk’s new AI and voice agents could improve CX workflows

How Zendesk’s new AI and voice agents could improve CX workflows

Article
Oct 10, 2024

Its latest tools promise faster, more efficient support while keeping human agents available for higher-level problem-solving.

The Daily: Google vs. The World—Are ‘AI Overviews’ driving growth, is Google’s hold on search starting to loosen, and more

Audio
Oct 10, 2024

On today's podcast episode, we discuss how much Google’s ‘AI Overviews’ can drive ad revenue for the company, which platform is most likely to chip away at its search lead, and what will be the most likely outcome from its antitrust trials. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

Voice assistants are most popular AI-powered smartphone feature among adults

Voice assistants are most popular AI-powered smartphone feature among adults

Article
Oct 10, 2024

Over a quarter (26%) of US adults currently or plan to use AI-powered voice assistants on their smartphones, the most popular AI feature among adults, according to a September 2024 survey from YouGov. However, even more (45%) don’t use or plan to use any AI-powered smartphone features at all.

Microsoft Copilot fails to impress businesses due to high costs and limited results

Microsoft Copilot fails to impress businesses due to high costs and limited results

Article
Oct 09, 2024

Dissatisfied with high prices and lackluster AI features, companies are looking to alternatives like Google’s NotebookLM for better value

OpenAI dodges China-based cyberattack

Article
Oct 09, 2024

The failed breach signals growing cybersecurity threats for US AI firms as geopolitical competition over AI technology heightens.

Ring’s AI search feature could boost subscriptions—if previous privacy concerns are addressed

Ring’s AI search feature could boost subscriptions—if previous privacy concerns are addressed

Article
Oct 09, 2024

While the tool boosts security camera convenience, Amazon must overcome past privacy violations to win customer confidence.

GenAI pilots continue at the biggest finservs: Here’s what they’re up to

Article
Oct 08, 2024

We explore how leading financial services companies are using it to improve efficiency and the customer experience.

The Banking & Payments Show: AI risks to banks

Audio
Oct 08, 2024

In today's episode of The Banking & Payments Show podcast, we will be discussing the potential risks that AI poses to financial institutions. In the 'Headlines' segment, we will examine an article from BBC.com titled "Could AI Trading Bots Transform the World of Investing," which discusses risk-related issues such as AI bots making financial decisions autonomously. In the 'Rankings' segment, we will rank the 5 AI risk categories that financial institutions must address in terms of importance. Join the conversation as host Rob Rubin chats with analysts Jacob Bourne and Grace Broadbent.

Google launches ads in AI Overviews, revolutionizing search advertising

Google launches ads in AI Overviews, revolutionizing search advertising

Article
Oct 07, 2024

Google’s AI Overviews debut advertising space: Pressure to monetize costly AI tech is driving Google to launch ad space in AI Overviews as it works to improve the product.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or