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Ai Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ai
Amazon’s big plans for AI-powered Alexa overhaul hit another delay

Amazon’s big plans for AI-powered Alexa overhaul hit another delay

Article
Nov 01, 2024

mazon’s ambitious upgrade is on hold after user complaints, revealing the difficulty of scaling conversational AI while preserving core Alexa features.

Acquisitions will help Mastercard maintain Q3’s strong revenue growth

Article
Oct 31, 2024

Recent acquisitions and service launches will help it maintain momentum

Apple’s AI launch week marred by Indonesia’s iPhone ban

Apple’s AI launch week marred by Indonesia’s iPhone ban

Article
Oct 29, 2024

New AI-powered Apple devices hit markets, but Indonesia’s ban and the EU’s App Store demands reveal global friction in Apple’s shift toward an AI-first strategy.

Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note

Industry KPIs: Email marketing metrics improved in most recent data—with a cautionary note

Article
Oct 29, 2024

Email engagement on the rise: Industry KPIs show improvement in core metrics, but brands need to prevent user fatigue.

Infopack: SMB 2024

Infopack: SMB 2024

Report
Oct 29, 2024

This deck provides an in-depth analysis of the small and medium-sized business market, including challenges facing the sector, trends in marketing and tech strategies, and the impacts of AI and social media.

Enterprise genAI spending surges 130% YoY, fueling AI innovation

Enterprise genAI spending surges 130% YoY, fueling AI innovation

Article
Oct 28, 2024

With a 130% YoY spending jump, companies are doubling down on AI to drive innovation, despite concerns over data security and workforce readiness.

Meta-Reuters partnership signals integration of credible news with social media and AI

Article
Oct 28, 2024

By integrating Reuters content, Meta aims to enhance its AI’s credibility and drive ad revenue while carefully reentering the news domain.

Consumer health spinoff debuts AI-powered screening tool to promote inclusive advertising

Consumer health spinoff debuts AI-powered screening tool to promote inclusive advertising

Article
Oct 25, 2024

Haleon debuts AI-powered screening tool for advertising: Marketers are failing to connect with diverse audiences. They’ll need to focus on AI-driven personalization to create resonant content.

Meta takes the lead in mobile AI but lacks key smartphone presence

Meta takes the lead in mobile AI but lacks key smartphone presence

Article
Oct 25, 2024

Meta’s slimmed-down Llama AI runs on smartphones but faces ecosystem challenges: Without its own hardware, Meta’s success hinges on partnerships as it competes with Apple and Google.

Patients prefer AI-generated electronic health record messages

Article
Oct 25, 2024

Patients prefer AI-generated messages in their EHR: We unpack the results of new research that highlights AI’s ability to show empathy in patient communications.

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Apple’s iOS 18.2 beta brings new AI tools amid iPhone 16 production cuts

Apple’s iOS 18.2 beta brings new AI tools amid iPhone 16 production cuts

Article
Oct 24, 2024

iPhone 16 sales falter as AI enhancements fail to excite consumers: Apple reduces production by 10 million units, signaling weak demand despite rolling out new AI tools in iOS 18.2 beta.

The Ad Agency Ecosystem 2024

The Ad Agency Ecosystem 2024

Report
Oct 24, 2024

The ad agency ecosystem is vast, complex, and ever-changing. It now faces changes brought on by AI and clients’ shifting preferences over how and where to spend their advertising dollars.

Creatives cite AI threat, call for regulation

Creatives cite AI threat, call for regulation

Article
Oct 23, 2024

Hollywood and artists push back: AI threatens creative integrity and intellectual property rights, sparking calls for regulation.

Sensei’s bet on contactless stores secures $16 million seed round

Article
Oct 23, 2024

Sensei raises $16 million in seed round: The retail tech provider has its sights set on bringing automated, contactless stores to Europe.

4 marketing and advertising trends that defined 2024: AI, CTV, commerce media, and third-party cookies

Article
Oct 22, 2024

2024 has been a disruptive year for generative AI (genAI), which transformed from a buzzword into a practical part of marketing workflows, and commerce media as more platforms launch. Meanwhile, advertisers are still figuring out the lifespan of third-party cookies. And connected TV (CTV) advertising got a big boost from Prime Video.

AI-powered personalization’s potential to make audio the most effective ad medium

AI-powered personalization’s potential to make audio the most effective ad medium

Article
Oct 22, 2024

AI-driven insights allow brands to creatively target podcast listeners, but privacy concerns and AI biases remain challenges for marketers

The Daily: How AI chatbots could change our lives and a possible AI agent revolution

Audio
Oct 22, 2024

On today's podcast episode, we discuss what a chatbot even is, what the most popular ones are, the main obstacles to widespread adoption, and how AI agents can take things a step further. Tune in to the discussion with host Marcus Johnson and analyst Jacob Bourne.

Ecommerce decision-makers ramp up social media investment for the holidays

Ecommerce decision-makers ramp up social media investment for the holidays

Article
Oct 21, 2024

Over two-thirds (69%) of US ecommerce decision-makers plan to increase investment in social media advertising this holiday season, according to Commercetools. Nearly as many (67%) will increase investment in utilizing social media platforms altogether.

A new McKinsey report illuminates a competitive path forward for banks

Article
Oct 18, 2024

We explore key takeaways that can help banks stay competitive despite rising costs.

California's AI bill veto highlights broader challenges for reining in the tech

Article
Oct 18, 2024

Gov. Gavin Newsom's veto of California's landmark AI safety bill SB 1047 underscores the complexities of regulating artificial intelligence, even as OpenAI's shift toward a for-profit model raises new questions about the industry's direction.

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