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EMARKETER

B2B Video Marketing in 2024

Combining Video With Social Media Content Leads to Marketing Success

Report by Kelsey Voss  |  Aug 13, 2024
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Executive Summary
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Table of Contents
Executive Summary
The Significant Role of Video in B2B Marketing
Key Takeaways for B2B Marketers
EMARKETER Interviews
Sources
Media Gallery
About This Report
Video marketing is essential for B2B success. From short-form social media videos to AI-driven content, this report explores strategies, platforms, and innovations shaping B2B video marketing in 2024.
Topics
B2B Marketing
US
Table of Contents
Executive Summary
The Significant Role of Video in B2B Marketing
Key Takeaways for B2B Marketers
EMARKETER Interviews
Sources
Media Gallery

Video is vital in B2B marketing, with short-form social media videos proving highly effective. Marketers plan to boost video content distribution in 2024, especially on LinkedIn and YouTube. Video is key to user-generated content (UGC), influencer marketing strategies, and engaging younger buyers. AI enhances video production efficiency, improves ROI, and streamlines efforts, though the quality must improve. Challenges include success measurement, budget constraints, and time limitations.

Key Question: How can B2B marketers adapt their strategies to take advantage of video for better marketing performance?

B2B Marketers Plan to Increase Social Media and Video Content Distribution the Most (% change in content distribution in 2024 among B2B marketers in North America and Europe, April 2024)
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Key Stat: In 2024, 41% of B2B marketers plan to increase their distribution of video content.

authors

Kelsey Voss

Contributors

Ross Benes
Senior Analyst
Nikolai Dineros
Heather Sprung
Senior Editor
Tracy Tang
Senior Researcher
Yoram Wurmser
Principal Analyst
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