Ai Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ai

The Weekly Listen: Venu Sports (the Disney, Fox, and Warner venture) gets blocked, how to sell folks on AI, and more

Audio
Aug 23, 2024

On today's podcast episode, we discuss what happens next now that sports-focused streaming service Venu Sports has been blocked, how to get customers onboard with your AI-infused products and services, how the streaming bundle is changing, the US considering a breakup of Google to address its search monopoly, the most sort after plane seats, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.

5 shifts to get you ready for the hottest holiday season ever | Sponsored Content

Article
Aug 22, 2024

The 2024 holiday season is forecasted to top $1.353 trillion, according to EMARKETER. To thrive in this high-stakes period, businesses must embrace opportunities like AI-driven personalization, seamless payment options, and the longer gift-buying season.

The Daily: AI—Are investments paying off, how is it overrated, and are we approaching a bubble?

Audio
Aug 22, 2024

In today's episode, we discuss when big tech's AI investments will pay off, the many ways AI is overrated, and how likely it is that we are heading towards an AI bubble. Tune into the discussion with host Marcus Johnson, and analysts Grace Harmon and Gadjo Sevilla.

US Social Network Ad Spending Benchmarks: Q3 2024​

US Social Network Ad Spending Benchmarks: Q3 2024​

Report
Aug 16, 2024

This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

B2B Video Marketing in 2024

B2B Video Marketing in 2024

Report
Aug 13, 2024

Video marketing is essential for B2B success. From short-form social media videos to AI-driven content, this report explores strategies, platforms, and innovations shaping B2B video marketing in 2024.

China leads genAI use in select countries with US close behind

China leads genAI use in select countries with US close behind

Article
Aug 09, 2024

Key stat: 56% of internet users in China have used generative AI (genAI) compared with 46.3% of internet users in the US, according to February 2024 data from the Ministry of Internal Affairs and Communications (MIC) - Japan.

Why ChatGPT's SearchGPT won’t disrupt Google, yet

Article
Aug 09, 2024

OpenAI's rumored search engine became a reality with its launch of SearchGPT this month. While it joins other AI search platforms like Perplexity and Arc Search, the scale of ChatGPT raises the question: Could this be the Google killer? It has a long way to go. Google has more than 90% of search engine users, according to June 2023 data from Similarweb.

The Daily: Explaining Meta’s sustained turnaround, the biggest threat it faces today, and more

Audio
Aug 08, 2024

On today's podcast episode, we discuss how Meta has been able to sustainably grow revenue again, whether or not it can actually be “the most used AI assistant in the world by the end of the year”, and what is atop the Meta threats list. Tune in to the discussion with host Marcus Johnson and vice president and analyst Jasmine Enberg.

The Weekly Listen: Will people start to SearchGPT, a dynamic pricing minefield, and more

Audio
Aug 02, 2024

On today's podcast episode, we discuss the likelihood of people using OpenAI's new SearchGPT, how much of a minefield dynamic pricing is, if its better for shoppers to have fewer choices, Harley Davidson waiting for customers to age in to the brand, how Olympic athletes are changing, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian, and analysts Evelyn Mitchell-Wolf, and Max Willens.

GenAI gives autonomous checkouts like Just Walk Out better odds

Article
Aug 01, 2024

The tech can improve the checkout solution’s accuracy, removing potential customer frustrations

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The Daily: How Google has turned ad growth around, AI’s impact on the search giant, and more

Audio
Aug 01, 2024

On today's podcast episode, we discuss what was behind Google performing so well in Q2, why YouTube is doing so well, and ranking the impact of AI at the search giant. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.

Google's AI assistant ad sparks backlash during Olympics coverage

Google's AI assistant ad sparks backlash during Olympics coverage

Article
Jul 31, 2024

Google faces criticism for AI ad: The Gemini commercial during the Olympics raises concerns over AI replacing meaningful human interactions and creativity.

Payments and Digital Commerce Platforms Forecast 2024

Payments and Digital Commerce Platforms Forecast 2024

Report
Jul 31, 2024

US digital commerce platforms will process $471.37 billion of their own payments by 2026. As a result, they’ll enjoy stronger customer relationships, added revenues, and cross-sell synergy.

Unlocking the Power of GenAI

Unlocking the Power of GenAI

Report
Jul 31, 2024

Our new report series identifies use cases of GenAI that can be applied in key areas of digital businesses.

OpenAI’s SearchGPT joins the battle for search engine supremacy

OpenAI’s SearchGPT joins the battle for search engine supremacy

Article
Jul 26, 2024

The prototype AI search engine could reshape search dynamics by offering a more conversational and customizable user experience.

The Weekly Listen: The major AI adoption issue we're not talking about, the smart tech that's missing, and how to turn X around

Audio
Jul 19, 2024

On today's podcast episode, we discuss the one major hurdle to AI adoption that's not being discussed enough, the smart tech that's missing from your life, how to get X closer to its former glories, if it would be better to have an AI boss than your current human one, a grizzly consequence of global warming, and more. Tune in to the discussion with guest host Bill Fisher, and analysts Evelyn Mitchell-Wolf, Carina Perkins, and Max Willens.

Bank marketers are still nervous about AI, but not because they fear job loss

Article
Jul 18, 2024

Hubspot’s recent marketing report reveals key trends in how marketers use AI—and what they’re afraid of.

5 charts on the state of search in 2024: Google, AI, retail media, and more

5 charts on the state of search in 2024: Google, AI, retail media, and more

Article
Jul 17, 2024

Search is undergoing a seismic shift. Google is still the go-to for most inquiries, but generative AI is changing how people search, and leading people to explore alternative search engines. Meanwhile, paid search dollars are moving to retail media networks as shoppers begin their searches on Amazon and other retailer sites. And Gen Z’s search habits look different from older generations, with the cohort flocking to social media sites like TikTok and using visual search and chatbots.

Macy’s prioritizes contextual relevance and segmentation over 1-to-1 email personalization, says VP

Article
Jul 15, 2024

Macy’s uses personalized email marketing to drive second purchases, which the company has identified as vital to customer lifetime value. “Getting that next interaction right is an extremely high-value use case [for personalization],” said Bennett Fox-Glassman, senior vice president of customer journey at Macy’s during The Lead Summit last week.

The Daily: Is the AI train already losing steam, getting rid of 'hallucinations', and where AI is actually taking us

Audio
Jul 15, 2024

On today's podcast episode, we discuss the reasons that the AI train might already be slowing down, how to get rid of AI 'hallucinations', and where the AI boom is taking us. Tune in to the discussion with host Marcus Johnson and our analysts Jacob Bourne and Yory Wurmser.

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