Key stat: 55% of US agency and marketing decision-makers expect AI to improve retail media by offering greater insights and recommendations, according to a July 2024 study from Quartile and NewtonX.

Beyond the chart:

• 45% of marketing professionals worldwide are leaning into AI and machine learning to improve behavior-driven personalized recommendations, according to Q4 2023 data from Dynata and Netcore.
• 52% of marketers predict AI will enable highly personalized shopper experiences, according to Cooler Screens.

Use this chart: Marketers and retailers can use this chart to make the case for retail media investment in AI and determine AI use cases for retail media networks.

Related EMARKETER reports:

• Generative AI for Search in Retail (Subscription required)
• Generative AI for Personalization in Retail(Subscription required)